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  • Sheryll Mericido

AMF1 appoints Saudi Arabia's SAUDIA as Official Global Airline Partner

The Aston Martin Aramco Cognizant Formula OneTM Team (AMF1) has appointed SAUDIA, the national flag carrier of Saudi Arabia, as its Official Global Airline Partner beginning with the 2023 season. With the signing of two-time World Champion Fernando Alonso to compete with Lance Stroll in the FIA Formula One World Championship in 2023, Executive Chairman Lawrence Stroll made his ambitions for AMF1 known.

The team made a wonderful start to the season with Fernando taking a sensational podium at the season opening in Bahrain on March 5, 2023, following an outstanding performance during preseason testing. With SAUDIA on board and Lance placing sixth, the team has a lot of potential in the future.

Through its cutting-edge hub at King Abdulaziz International Airport in Jeddah and other significant stations around the Kingdom, SAUDIA connects visitors to the Kingdom from more than 100 locations throughout the world.

SAUDIA will travel to races in Bahrain, Italy, Spain, Monaco, Canada, Great Britain, Austria, Belgium, the Netherlands, Singapore, Japan, the United States, Qatar, and Abu Dhabi, allowing fans to watch the 2023 Formula OneTM season.

Chief Marketing Officer for the SAUDIA Group, Khaled Tash, stated:

"We are thrilled to announce our most recent relationship with such a famous company in the automotive and motorsport industries and to broaden SAUDIA's strategic sports partnership portfolio. We at SAUDIA firmly believe that sports can bring people together and foster a global community. As a result, we have chosen only the best international sports teams that share our mission. We are convinced that with the Aston Martin Aramco Cognizant Formula OneTM Team we have discovered a partner who shares our enthusiasm for fostering innovation and sustainability-focused projects. Together, we look forward to giving Formula One fans in the Kingdom and elsewhere amazing experiences during the 2023 season.

Managing Director of Commercial and Marketing at AMF1, Jefferson Slack, stated:

"We are thrilled to have SAUDIA on board, and it gives us great pleasure to announce our new collaboration in advance of this weekend's World Championship round in Jeddah. There is undoubtedly a strategic partnership between the aviation and Formula One industries; we will investigate this jointly and work to effectively manage our worldwide travel footprint. The entry of Sauda demonstrates both the power and attractiveness of the Aston Martin name to like-minded brands searching for novel, cooperative collaborations as well as the chances that Formula One gives to businesses on an unprecedented global scale. We are eager to collaborate with SAUDIA and its clients on interesting new initiatives and experiences in the upcoming season.

The airline has committed to providing consumers with exceptional experiences; thus, SAUDIA has started a global competition in conjunction with the collaboration. Fans will have the opportunity to enter the competition for a chance to win an amazing AMF1 experience at one of the various Grand Prix locations that Sauda travels to. Visit for additional details about the contest.

Saudi Arabia has reaffirmed its dedication to offering top-notch services and establishing new channels to open up Saudi Arabia to the rest of the globe. With new services to Barcelona and Malaga in Spain, Mykonos in Greece, Zurich in Switzerland, and Seoul in South Korea, the national carrier recently widened its global network.

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