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  • Steve Halor

Aston Martin celebrates 110th anniversary at Monterey Car Week, intensifying celebrations

In the midst of ongoing celebrations commemorating Aston Martin's 110th anniversary, the renowned British ultra-luxury brand is gearing up to make a grand appearance at the esteemed Monterey Car Week. This highly anticipated event is scheduled to take place from Friday, August 18th, to Sunday, August 20th, promising an exhilarating showcase of automotive excellence. The highly anticipated Pebble Beach event of this year is poised to leave a lasting impression as it unveils a groundbreaking new model for the very first time on a global stage. Adding to the excitement, the recently introduced Aston Martin Valour will make its inaugural appearance in North America, further elevating the prestige of this renowned gathering.

Valor, the epitome of unadulterated and raw driving encounters, embodies the essence of automotive exhilaration. In a thrilling revelation for automotive purists, there exists a solitary front-engine V12 sports car that offers the coveted manual transmission. This exceptional vehicle stands as a testament to the end of an era, boasting a specification that is sure to delight enthusiasts. Aston Martin enthusiasts and automotive enthusiasts alike are in for a treat as a stunning new special edition is set to make its debut. This remarkable vehicle will be showcased at the prestigious Aston Martin Club 1913. But that's not all—the excitement continues at The Quail, A Motorsports Gathering on Friday, August 18, where the highly anticipated new model, still shrouded in secrecy, will be unveiled. As if that weren't enough, attendees will also have the privilege of witnessing the unveiling of the DBX707, the world's most powerful SUV. After this grand display, both vehicles will make their way to the luxurious Pebble Beach, where they will be showcased throughout the weekend.

Introducing the DBX707: An Unparalleled SUV Experience Introducing a groundbreaking addition to the automotive world: Aston Martin's latest creation, a remarkable SUV that propels the esteemed brand to new heights within its segment. This extraordinary vehicle seamlessly merges unparalleled speed, exceptional handling, iconic design, and unparalleled opulence, resulting in an unrivaled driving experience that evokes the sensations of a sports car. Introducing the DBX707: The Epitome of SUV Excellence

The Aston Martin Club 1913 has made a grand return, offering a luxurious clubhouse experience to a select group of guests along the 18th fairway of the renowned Pebble Beach Golf Links. This exclusive venue provides not only breathtaking views of the highly esteemed vintage car event but also a sweeping panorama of the picturesque Stillwater Cove. The club will not only offer top-tier hospitality services but will also showcase a captivating exhibition of Aston Martin's latest and most thrilling models, such as the Valour, DB12, DBX707, and the AMR23 F1® car.

Aston Martin has unveiled the highly anticipated DB12, marking a significant milestone as the world's inaugural supercar. This groundbreaking vehicle represents the vanguard of Aston Martin's forthcoming lineup of cutting-edge sports cars. Introducing a groundbreaking evolution in sporting prowess and dynamic versatility, the latest iteration of the iconic DB lineage emerges as a trailblazer in its own distinctive class. In a groundbreaking move, the DB12 has redefined the concept of a super tourer, seamlessly blending an exhilarating driving experience with unparalleled refinement, cutting-edge technology, and opulent luxury.

Aston Martin enthusiasts now have the opportunity to delve into the realm of exclusivity with the newly established Q by Aston Martin studio. Nestled within the prestigious Aston Martin Club 1913, this dedicated space allows customers to embark on a personalized journey alongside the brand's esteemed specialists. Together, they collaborate to craft a one-of-a-kind Aston Martin that perfectly reflects the individuality and discerning taste of each customer. In addition to their participation in the event, the Aston Martin team has announced that they will be providing exclusive test drives of two highly anticipated vehicles: the Aston Martin DB12 and the renowned DBX707. Notably, the DBX707 holds the distinction of being the fastest ultra-luxury SUV in the world.

Guests of the Aston Martin Club 1913 will have the exclusive privilege of being the inaugural participants in the Aston Martin Valhalla VR Experience. This immersive virtual reality encounter has been meticulously designed to offer an extraordinary setting for owners of the remarkable Aston Martin Valhalla, which happens to be the esteemed brand's inaugural hybrid supercar.

In a relentless pursuit of engineering excellence, the Valhalla has set its sights on creating an unparalleled, heart-racing experience that seamlessly intertwines the driver with the very essence of the car. The driver-centric experience begins right from the specification stage, courtesy of the Valhalla VR Experience. This immersive experience has been developed in collaboration with Zerolight and is powered by Nvidia's CloudXR technology.

Customers are now able to experience an extraordinary virtual reality (VR) adventure with the introduction of a cutting-edge, fully wireless VR headset. This innovative device allows users to delve into a captivating 3D realm where they can explore a meticulously crafted digital replica of their very own Valhalla. The level of detail in this immersive virtual environment is truly remarkable, providing an unparalleled experience for customers. In a groundbreaking move, luxury automotive brand Aston Martin has become the pioneer in integrating CloudXR technology into its vehicles. Aston Martin's Valhalla customers now have the unprecedented ability to meticulously customize the interior of their vehicle, all while virtually immersing themselves inside it. This cutting-edge technology allows customers to carefully select their desired interior specifications, ensuring a truly personalized experience. Moreover, as they leisurely stroll around the vehicle, customers can effortlessly choose the exterior specifications that perfectly complement their individual style and preferences. Aston Martin's adoption of CloudXR technology marks a significant milestone in the automotive industry, revolutionizing the way customers engage with their vehicles.

In an exclusive statement, Renato Bisignani, the esteemed Head of Global Marketing and Communications at Aston Martin, expressed his anticipation for the highly anticipated Pebble Beach event. Acknowledging its perennial importance in the automotive calendar, Bisignani emphasized that this year's edition holds an even greater significance for the iconic British luxury car manufacturer. Aston Martin is set to commemorate its remarkable 110-year journey with a captivating display of awe-inspiring new models, including an eagerly awaited world premiere that is sure to captivate the discerning audience.

In addition to commemorating the addition of new members to our impressive collection, we are actively pushing the limits of digital technology to offer a sneak peek into what lies ahead for us. In an effort to provide customers with an unparalleled experience, a groundbreaking immersive virtual reality (VR) endeavor is set to transport individuals directly into the cockpit of the highly acclaimed Valhalla. This cutting-edge initiative aims to offer enthusiasts an unprecedented understanding of the distinctive features and driver-centric design that define this exceptional, elite performance car.

In what can only be described as a momentous year, the brand's illustrious 110th anniversary remains a cause for celebration. Aston Martin has made a grand entrance into the automotive world with the highly anticipated release of its next generation of sports cars. The first of these remarkable vehicles, the DB12, has been met with resounding praise from enthusiasts and experts alike. But Aston Martin doesn't stop there; they have also unveiled a truly exclusive model called Valour. Limited to just 110 examples, this extraordinary car is a celebration of the brand's anniversary milestone. However, it offers much more than just a commemoration; Valour promises to provide drivers with an unparalleled and exhilarating driving experience, delivering pure automotive bliss.

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