Aston Martin is making a bold presence in Las Vegas ahead of the highly anticipated FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. The British ultra-luxury performance brand is celebrating the event with its largest-ever Formula 1 marketing presence. The partnership involves various activities, including a spectacular advertisement displayed on the Las Vegas landmark, Sphere, and the integration of the Las Vegas street circuit into Aston Martin's award-winning luxury configurator.
Aston Martin's Las Vegas Grand Prix partnership includes:
1. VIP Customer Programme: Aston Martin's largest VIP customer programme, featuring thrilling track experiences and immersive content throughout the race week.
2. Immersive Advertisement: The debut of a 90-second immersive advertisement on Sphere, featuring Aston Martin's iconic wings, the Scarab Beetle, and the Aston Martin Aramco Cognizant Formula 1® Team’s AMR23 racecar.
3. Digital Configurator: The Las Vegas street circuit becomes a digital environment on Aston Martin’s luxury configurator, allowing users to create their own personalized Aston Martin in the surroundings of the Formula 1 track.
4. Hot Laps and Hospitality: Over 45 thrilling Hot Laps, hospitality experiences for more than 100 loyal customers each day, and exclusive off-road adventures in the Nevada desert.
5. DBX707 Demonstration: An exclusive 15-minute demonstration of the DBX707 on the all-new street circuit.
This comprehensive Formula 1 marketing program aims to maximize the global platform of F1, promote brand awareness, and connect with new audiences while infusing Aston Martin's products with the high-performance DNA of the sport. The Las Vegas Grand Prix configurator environment adds a new dimension, allowing customers and fans worldwide to experience the excitement of the event.