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  • Steve Halor

Audi Middle East debuts iconic S1 e-tron quattro Hoonitron at Museum of the Future

DUBAI, UNITED ARAB EMIRATES - In a groundbreaking announcement, Audi Middle East has revealed the highly anticipated debut of their extraordinary S1 e-tron quattro Hoonitron in the Middle East. This remarkable vehicle, renowned for its distinctive and iconic design, has finally made its way to the region, finding its new home at the prestigious Museum of the Future. The S1 Hoonitron has garnered international attention ever since its introduction in the Elektrikhana film. In this cinematic masterpiece, the late iconic drifter Ken Block showcased the vehicle's remarkable drifting capabilities as it gracefully maneuvered through the bustling streets of Las Vegas. With a global viewership reaching millions, the film has captivated audiences across the globe, while the S1 Hoonitron has swiftly emerged as a beloved choice among fans.

Dubai, UAE The Museum of the Future is set to showcase the cutting-edge S1 Hoonitron, the newest addition to Audi's impressive lineup of futuristic car concepts. This highly anticipated exhibit marks another milestone in the fruitful partnership between Audi Middle East and the renowned museum, now entering its second year. Visitors to the Museum of the Future will have the exclusive opportunity to witness the awe-inspiring S1 Hoonitron alongside a captivating array of other captivating Audi show cars. This collaboration between Audi Middle East and the esteemed museum promises to deliver an unforgettable experience for automotive enthusiasts and curious onlookers alike. In a bid to propel progress and mold the future of mobility, a collaboration has been forged with the goal of promoting visionary ideas and concepts. This joint effort seeks to assist the country in its ambitious UAE Net Zero strategic initiative, set to be accomplished by the year 2050.

In a stunning display of automotive innovation, Audi has unveiled the S1 Hoonitron, a remarkable vehicle that pays homage to the legendary 1987 Audi Sport quattro S1 Pikes Peak car. This cutting-edge creation seamlessly merges Audi's state-of-the-art electric drivetrains, derived from both large-scale production and motorsport, showcasing the brand's unwavering commitment to its electrification strategy and sustainability endeavors.

Introducing the groundbreaking Audi S1 e-tron quattro Hoonitron, a marvel of automotive engineering. This remarkable vehicle boasts an all-wheel drivetrain that is not only revolutionary but also fully electric. The power distribution is achieved through a motor-generator unit (MGU) that propels both the front and rear axles, ensuring optimal performance and efficiency. Prepare to be amazed by the cutting-edge technology behind this electrifying masterpiece. In a groundbreaking development, the drivetrain system of a standard Audi PHEV model is powered by not one, not two, but four high-voltage batteries. These cutting-edge batteries, operating at an impressive 800 volts, provide the necessary energy to propel the vehicle forward. This innovative approach to power distribution marks a significant advancement in the realm of electric vehicles. In an impressive display of engineering prowess, each MGU (motor generator unit) has been developed to generate a staggering 250 kW of power and an impressive 320 Nm of torque. When combined, these remarkable units result in a total output of an astounding 500 kW and an awe-inspiring 640 Nm of torque.

In a statement, Carsten Bender, the esteemed Managing Director of Audi Middle East, expressed his enthusiasm regarding the highly anticipated arrival of the Audi S1 Hoonitron in the Middle East. This marks the first time the remarkable vehicle will grace the region, and it will be showcased in an exclusive collaboration with the prestigious Museum of the Future. The highly anticipated car, which gained fame through the legendary video of Ken Block pushing the prototype to its limits in Las Vegas, has garnered a significant following among fans. As a result, there is great anticipation among enthusiasts who are eager to catch a glimpse of this remarkable vehicle. Audi's S1 Hoonitron: A Remarkable Display of Innovation and Electrification Audi has once again demonstrated its unwavering dedication to pushing the boundaries of innovation and electrification with the introduction of the S1 Hoonitron. This latest addition to Audi's impressive lineup is set to captivate car enthusiasts and Audi fans alike in the region. The S1 Hoonitron serves as a testament to Audi's relentless pursuit of excellence in the realm of automotive technology. With its cutting-edge features and state-of-the-art design, this vehicle showcases Audi's commitment to staying at the forefront of the industry. Car enthusiasts can expect a thrilling and exhilarating experience when they get behind the wheel of the S1 Hoonitron. Its advanced electrification technology promises to deliver an unmatched level of performance while also prioritizing sustainability and environmental consciousness. Audi enthusiasts in the region eagerly await the opportunity to witness the S1 Hoonitron in all its glory. As Audi continues to push the boundaries of what is possible in the automotive world, this latest addition is sure to leave a lasting impression on all who have the privilege of experiencing it firsthand.

In an exclusive statement, Majed Al Mansoori, the esteemed Deputy Executive Director of the Museum of the Future, expressed his anticipation for the grand exhibition of Audi's highly acclaimed S1 e-tron quattro Hoonitron. With its rising prominence as a symbol of Dubai's and the UAE's collective identity, the Museum of the Future eagerly awaits the opportunity to feature this iconic vehicle, further solidifying its status as a renowned landmark. The Museum of the Future, a haven for visionaries, talents, and futurists, stands as a comprehensive laboratory dedicated to the exploration of future cities, technologies, and concepts. In a groundbreaking partnership with Audi Middle East, a new vision of the future and sustainable mobility is set to be unveiled. This initiative aligns perfectly with the United Arab Emirates' ambitious Net Zero strategic initiative, which aims to achieve carbon neutrality by the year 2050.

The highly anticipated Audi S1 e-tron quattro Hoonitron has made its grand debut at the prestigious 'Tomorrow Today' exhibition. This remarkable showcase, which has previously housed other iconic Audi showcars such as the Audi Vision GT, A6 Avant e-tron concept, Skysphere, and A:I ME, will be home to the Hoonitron until the end of April 2023. Car enthusiasts and Audi aficionados alike are flocking to witness this cutting-edge masterpiece firsthand.

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