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  • Ahmed Saleh

Audi Saudi Arabia appoints Simon Horabin as General Manager

With Simon Horabin's selection as its new General Manager, Audi Saudi Arabia proudly ushers in a new era of leadership. Diese tactical choice prepares the brand's position in the Kingdom of Saudi Arabia for a dynamic evolution.

Simon Horabin, a seasoned executive in the UK auto business, offers extensive knowledge and strategic abilities to his new position. Horabin has continually demonstrated his capacity to take brands to new heights while holding major positions in a variety of automobile businesses, including his most recent assignment as Franchise and National Brand Director. His hands-on management approach, strategic insight, and clear communication have all been key factors in propelling brands to unprecedented success.

Horabin exclaimed with excitement: „It's a fantastic opportunity to join Audi Saudi Arabia.“ I'm dedicated to sustaining the brand's goal of quality and giving our esteemed consumers in the KSA outstanding automotive experiences. Together with the outstanding team at Audi Saudi Arabia, I'm committed to pushing the company's boundaries and ensuring Audi has a bright future. My leadership philosophies continue to be centered on customer satisfaction, and I am dedicated to making sure that every Audi Customer receives unmatched service in all areas of our business.

Abdulaziz Moolla, the leaving acting general manager, is thanked by Audi Saudi Arabia for his essential contributions to the brand's successes throughout his time in that position. Notably, Moolla was essential to the successful market introduction of the Kingdom Edition Line, which was entirely inspired by Saudi Arabia. It emphasizes Audi Saudi Arabia's dedication to ongoing expansion and adaptability within the dynamic automotive industry, as the brand transitions to new leadership.

An exciting new era of innovative leadership is heralded by the selection of Simon Horabin as the new General Manager of Audi Saudi Arabia. Horabin is well-positioned to guide Audi Saudi Arabia to unrivaled success in the Saudi Arabian market, thanks to his significant experience, strategic thinking, and commitment to customer satisfaction. The partnership between the brand and SAMACO Motors helps to further solidify the idea of a successful future. Audi Saudi Arabia's dedication to innovation and excellence endures as it navigates the changing automotive sector.

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