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  • Ahmed Saleh

Audi to make a major impact at Qatar's Geneva Motor Show

MIDDLE EAST (4 October 2023): Audi Middle East, in collaboration with Audi Qatar, is set to make a significant impact at the prestigious Geneva International Motor Show in Qatar. The event will serve as a platform for Audi to achieve important milestones, including the global launch of the highly-anticipated Q8 model and the regional premiere of the Audi Formula 1 project show car, offering a glimpse into the future of mobility and motorsport.

This exhibition underscores the strategic importance of the Middle East for Audi, providing an exclusive opportunity for visitors to witness the world premiere of the Audi Q8, the flagship of the Audi SUV lineup, during the show. The introduction of the Audi Q8 in Qatar, specifically in its SQ8 variant, holds immense significance for the regional automotive landscape. With its powerful 507hp V8 engine and quattro all-wheel drive, this unveiling reaffirms Audi's commitment to meeting the unique preferences and demands of Middle Eastern customers.

The Audi Q8 is a luxury SUV that seamlessly combines striking design with cutting-edge technology and unwavering performance. Its spacious and opulent interior transforms every journey into a lavish voyage, offering an unmatched first-class experience that leaves a lasting impression on both drivers and passengers.

Adding to the excitement, a standout moment of this significant participation is the Middle East debut of the F1 Showcar with Audi Launch Livery. This marks a substantial milestone as Audi enters the pinnacle series of motorsports starting in 2026.

In addition to the Formula 1 project show car, Audi will also showcase a range of exceptional models at the Geneva International Motor Show in Qatar. These include the all-electric e-tron lineup, the Audi RS e-tron GT, and the Q8 e-tron, along with the Audi S8 and the Audi exclusive RS 7. Each of these models represents Audi's commitment to offering a diverse and innovative lineup tailored to the diverse customization preferences of Middle Eastern customers.

As Audi goes the extra mile with its unique presence at the motor show, it underscores the strategic importance of the Middle East. Alongside the impressive lineup of vehicles, Audi's newly appointed Managing Director for the Middle East Region, Mr. Rene Koneberg, will deliver a presentation reflecting on the brand's regional momentum.

Visitors to the GIMS QATAR can explore the Audi stand to witness the F1 Showcar with Audi Launch Livery and experience a curated selection of Audi's top models. GIMS QATAR opens its doors to the public on October 7th and continues until October 14th.

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