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  • Ahmed Saleh

Beautyworld Saudi Arabia: Feb 11-13, RICEC, with global exhibitors showcasing fashion/beauty

Riyadh, February 07, 2024, The upcoming fourth annual Beautyworld Saudi Arabia, slated to take place from February 11 to 13 at the Riyadh International Convention and Exhibition Centre (RICEC), is poised to witness an unprecedented gathering of global exhibitors, including a significant presence of local and regional brands. This robust participation underscores Riyadh's burgeoning stature as a pivotal hub on the international fashion and beauty landscape, as highlighted in a recent press release from Beautyworld Saudi Arabia.

Described as the fifth installment of the globally renowned Beautyworld series, following established events in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka), Beautyworld Saudi Arabia operates under the auspices of 1st Arabia Tradeshows & Conferences, licensed by Messe Frankfurt Exhibition GmbH.

Bilal Al-Baramawi, CEO of 1st Arabia Exhibitions and Conferences, emphasized the unparalleled networking and showcasing prospects afforded to both regional and international attendees at Beautyworld Saudi Arabia. Noting the event's expanded venue space compared to its successful 2022 iteration, Al-Baramawi underscored the pivotal role of the beauty and wellness sector in driving economic growth, particularly within the GCC region.

Syed Ali Akbar, show director at Messe Frankfurt Middle East, expressed pride in the fragrance category's significance at Beautyworld, citing its deep-rooted cultural resonance in the Middle East. Acknowledging the surge in international interest in Middle Eastern fragrances and manufacturers, Akbar highlighted the substantial presence of European and international fragrance houses at this year's Saudi Arabian showcase, anticipating a convergence of global industry leaders in Riyadh for what promises to be another standout event.

Beautyworld Saudi Arabia stands as the Kingdom's premier platform dedicated to beauty, fragrance, hair, and wellbeing, boasting a diverse array of products and solutions encapsulating the entirety of the beauty industry. The exhibition will feature five distinct industry segments, including fragrance, hair, and nails; salon supplies; cosmetics and skincare; supply chain and services; and personal care and hygiene, catering to the diverse needs and interests of attendees.


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