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  • Ahmed Saleh

BMW Group Middle East Strengthens Esports Commitment

The renowned luxury automaker BMW Group Middle East is excited to announce its relationship with Nigma Galaxy, one of the biggest esports teams in the MENA region. This exciting partnership highlights BMW Group Middle East's participation in the esports scene and supports the locally popular gaming industry even more. In 2019, Team Nigma and Galaxy Racer combined to form Nigma Galaxy, a global esports brand that has since gained notoriety in the gaming industry. Nigma Galaxy, an organization with six esports teams fighting across several games, including well-known ones like League of Legends, Dota 2, PUBG Mobile, and more, was founded by four of the most successful players in the esports industry. Team Nigma, which is in the forefront of creating esports infrastructure and fostering local talent in the MENA region, is very active both within the region and outside of it, taking part in prestigious competitions like Gamers8, which is currently taking place in Riyadh and will continue until August 31, 2023. Following a number of interesting agreements with Publicis Groupe, BMW Group Middle East has been progressively increasing its footprint in the esports industry over the past few years. The Publicis Groupe and BMW Group Middle East cooperation known as Nigma Galaxy will help the automotive brand's presence in esports grow and improve the gaming experience for fans all over the world.

The managing director of BMW Group Middle East, Dr. Hamid Haqparwar, stated: "As a gamer myself, I am overjoyed to team up with Nigma Galaxy, a major force in the esports industry. As part of its dedication to supporting and fostering talent in the area, BMW Group Middle East will continue to take an active role in the gaming community. As we begin this cooperation, our goal is to interact with gamers and produce amazing experiences that showcase the shared values of Nigma Galaxy and BMW. Christoph Timm, co-founder of Nigma Galaxy, emphasized the common ideals that underlie this alliance in his statement, saying, "This collaboration with BMW Group Middle East resonates deeply with our vision and beliefs. BMW's dedication to excellence and ongoing innovation perfectly complements our determination to push the limits of eSports. Together, we want to empower and inspire a new generation of gamers by encouraging them to pursue their goals in the vibrant world of competitive gaming and by fostering lifelong memories that connect the virtual and real worlds.

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