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  • Sheryll Mericido

Digital campaign celebrates Emirati women's achievements, inclusivity, and legacy

Abu Dhabi, 28 August 2023 – The historic digital campaign honors the outstanding achievements of Emirati women while promoting inclusivity and paying tribute to their legacy in time for Emirati Women's Day. The campaign highlights three extraordinary Emirati women from different generations via gripping stories, exhibiting their tales of advancement, sturdiness, and tenacity, and highlighting the limitless potential of Emirati women throughout history. The campaign depicts Reem and Khaseibah, a remarkable Emirati grandmother who has dedicated her life to preserving Emirati culture. Reem has won gold, silver, and bronze medals in a variety of competitions for determined people by showcasing extraordinary linguistic and athletic ability. Reem is also a creative artist who excels at drawing, needlework, embroidery, and creating one-of-a-kind treasures. The third role model in the campaign is Azeizah Al Hassani, an Emirati trailblazer and the country's first female engineer in the field of unconventional resources.

"Audi Abu Dhabi stands firm in its commitment to progress and innovation that is also inclusive and equitable," said Claire Jackson, marketing manager at the company. With this campaign, we hope to motivate and inspire women in the UAE to follow their passions and realize their aspirations by sharing these extraordinary women's stories.


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