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  • Ahmed Saleh

Ford Taurus: Dominant sedan with a record of quality and innovation

The Ford Taurus continues to enthrall drivers in the area thanks to its strong market dominance in the sedan segment. We examine the Taurus' ongoing record of quality and innovation, spanning from its ground-breaking inception in 1985 to the brand-new model.

The Ford Taurus made a lasting impression on the Middle Eastern automotive scene, especially in Saudi Arabia, where it continues to enjoy unchanging popularity.

With a leading market share for its category in the region, the Taurus has gained the trust and respect of drivers seeking a sedan that flawlessly integrates style, performance, comfort, and reliability.

The Taurus is truly our flagship sedan because of its "inviting design, elegant interior, compelling performance, and cutting-edge technology," according to Sreejith Govind, Brand Marketing Specialist, Ford Middle East.

The Taurus's Inception: A New Era in Automobile Design

The Taurus, often known as the "Jelly Bean" because of its aerodynamic design, made a ground-breaking debut in 1985 and immediately raised the bar for Ford and the whole auto industry in terms of quality. Car aficionados eagerly anticipated its release because of its cutting-edge design, which deviated from the era's typical boxy designs. The Taurus revolutionized automotive design and raised the bar for sedan aesthetics by introducing a sleek, aerodynamic shape.

Famous Taurus Moments: A Record of Success

The Ford Taurus has accomplished a number of significant milestones over its historic existence, solidifying its renowned reputation for excellence. When the second-generation Taurus was released in 1991, it won over consumers all across the US and quickly rose to the top of the sales charts in Ford's homeland. The Taurus also made history in 1998 when it became the first four-door sedan to be authorized for NASCAR, a testament to its exceptional performance. Nine years later, the independent nonprofit Insurance Institute for Highway Safety (IIHS) awarded the fifth-generation Taurus the highest safety rating of 5 stars, demonstrating Ford's commitment to passenger safety.

Our Product Manager's Favorite Historical Taurus: A personal connection

One historical Taurus in particular holds a special place in Govind's heart. The 3.5L V6 SHO (Super High Output), which was offered from 2010 to 2019, is Govind's top pick.

"This Taurus had the ideal balance of power and gorgeous style, delivering a massive 365 HP and 475 NM of torque while wearing a three-bar chrome wide-toothed grille and the SHO C-Pillar emblem. Additionally, it introduced a number of convenience features that are still standard on Taurus models today, such as Sports Mode, a touchscreen, a variety of driver-assist technologies, and roomy seating.

Redefining Excellence with the All-New Taurus

In 2023, the all-new Taurus will continue the great tradition of this storied sedan by offering amenities that appeal to today's drivers. A modernized exterior design exudes innovation and enthusiasm and gives the traditional nameplate a contemporary twist. A 13.2-inch center touchscreen with SYNC® technology, Apple CarPlayTM, and Android AutoTM integration, the largest in its class, is found within the Taurus, enhancing connection and convenience.

As a driver, the 13-inch touchscreen's smooth operation—which wirelessly mimics your smartphone—excites Govind the most about the all-new Taurus, he adds.

The Taurus has a powerful and effective 2.0-liter EcoBoost turbocharged engine under the hood that is mated to an 8-speed automatic transmission and direct injection. This extremely efficient engine provides the ideal mix of power and fuel efficiency with 232 HP and 388 Nm of torque.

The all-new Taurus also pampers its passengers with plush seats in a roomy cabin, programmable seven-color ambient lighting, and a dual-panel panoramic roof that can be used to enhance the sun, moon, or city lights for any mood or time of day.

Advanced driver assistance and convenience features emphasize comfort even further. A package of driver-assist technology and an 8-inch digital cluster improve the driving experience, making every journey risk-free and pleasant. The all-new Taurus is also fitted with a strong dual-zone AC system, built for and tested extensively in the Middle East, making the vehicle a sanctuary even in the fiercest temperatures.

According to Govind, "The Taurus name has an iconic legacy spanning decades, exemplifying the very best of our global product development and understanding what customers want in this segment."

The Ford Taurus continues to lead excellence in the Middle East thanks to its long history and innovative new model, winning over customers and raising the bar for quality in the sedan market.

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