"Haddaf" the sand cat, from Saudi deserts, named FIFA 2023 mascot
RIYADH — The sand cat "Haddaf" from the Kingdom's west deserts is unveiled as the official mascot for FIFA Club World Cup Saudi Arabia 2023. FIFA and SAFF announced this at the launch ceremony in Historic Jeddah on Monday.
Haddaf, symbolizing soccer competitiveness and Saudi people's passion, showcased his skills during the promotional tour. Inspired by the sand cat, Haddaf represents the universal nature of football, transcending borders and cultures.
As the tournament's official mascot, Haddaf embodies the global spirit of the FIFA Club World Cup Saudi Arabia 2023, conveying football's inclusivity. Marco Nazzari, FIFA's Director of Marketing, emphasized Haddaf's role in showcasing football's accessibility, stating that whether supporting major clubs or underdogs, football is for everyone.
Haddaf's vibrant energy mirrors Saudi Arabia's fervor for football. The inaugural FIFA Club World Cup in Saudi Arabia, from December 12 to 22 in Jeddah, will feature top clubs from around the world, including Manchester City FC, Club León, Al Ahly FC, Urawa Reds, Auckland City FC, Fluminense FC, and Al Ittihad FC.