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  • Ahmed Saleh

Kia partners with FIFAe for FIFAe Finals in 2023

Building on their productive engagement during the FIFA World Cup Qatar 2022TM, Kia Corporation is excited to announce their partnership with FIFAe for the FIFAe Finals in 2023. From July 6 to July 19, in Riyadh, Saudi Arabia, at a renowned esports competition, Kia will continue to sponsor FIFAe. The FIFA World Cup 2023 is regarded as one of the industry's flagship esports competitions, showcasing the best gamers around the globe and advancing competitive gaming.

As an official FIFAe partner, Kia is thrilled to continue to expand on this long-standing relationship with FIFAe while also acknowledging the industry's extraordinary growth and popularity. The FIFA World Cup Finals 2023 highlight the fusion of sports, technology, and entertainment and are a key milestone for both Kia and FIFA. FIFAe will expand its reach throughout Saudi Arabia, the MENA region, and the world thanks to Gamers8, the largest esports and gaming event in the world. By working together, Kia hopes to reach a wider audience and embrace the passion of both football fans and gamers for the digital age.

"Kia's partnership with FIFAe is a continuation of our successful collaboration during the FIFA World Cup Qatar 2022TM," said Yaser Shabsogh, Chief Operating Officer, Regional HQ, Middle East & Africa at Kia. It focuses on interacting with the younger generation and taking advantage of their love of esports and football while providing a platform for thinking about our long-term vision, goals, and aspirations. As our first activation following the extension of our agreement with FIFA, which is scheduled to last through 2030 and will enable further events and experiences for fans, our cooperation with FIFA represents a significant milestone. This partnership demonstrates Kia's dedication to innovation and our passion for providing amazing experiences for drivers and fans. We're happy to be able to provide participants with lifelong memories of the FIFA World Cup 2023, which promises to be one of the most thrilling events of the year.

Through its dealer in the Kingdom, Kia showcased its cutting-edge hybrid electric vehicles as part of the FIFA World Cup 2023, highlighting its long-standing dedication to sustainable mobility. The most recent Kia K5 HEV, which was just released in May 2023 and blends style, performance, and eco-friendliness, will be available for attendees to examine. The most recent HEV vehicles from Kia have raised the bar for luxury and performance, providing an unmatched driving experience while lowering carbon emissions.

Following its past alliances with the League of Legends EMEA Championship (LEC) and Dplus Kia, this agreement gives Kia the chance to further engage with younger audiences and maintain its reputation in e-sports.


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