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  • Ahmed Saleh

Lexus concludes 2023 with exceptional achievements in performance, innovation, and luxury

Luxury automotive brand Lexus has concluded an exceptional year in 2023, setting new benchmarks in performance, innovation, and luxury. Committed to delivering an unmatched human-centered driving experience, Lexus has met diverse customer needs through bold design, intuitive technology, and features optimizing both driving and in-cabin experiences.

Embracing an electrified future, Lexus pledged to contribute to a carbon-neutral future by offering 100% battery-electric vehicles (BEVs) in all models globally by 2035. The brand introduced the "Lexus Electrified" marketing campaign, showcasing its electrified vehicle lineup, including the all-new, all-electric RZ 450e. Lexus also collaborated with ChargePoint to offer home chargers through dealerships, enhancing EV ownership convenience. The 2024 Lexus RX 450h+, a plug-in hybrid model, was introduced, building on the success of the redesigned RX lineup.

At the Japan Mobility Show 2023, Lexus unveiled concept models such as the next-generation BEV concept car LF-ZC and the BEV flagship concept model LF-ZL, providing a glimpse into the brand's future in electrification.

Lexus introduced standout products to offer an unparalleled guest experience, including the all-new 2024 Lexus GX, part of the global "Overtrail Project," inviting customers to pursue travel, nature, and driving joy. The "From the Ground Up" series provides a behind-the-scenes look at the creation of the GX.

Responding to North American customer demands, Lexus unveiled the first-ever Lexus TX, a three-row SUV that combines substantial space and seating with innovative technology and luxurious amenities. As the first Lexus SUV assembled in the U.S., the 2024 TX represents a milestone for Toyota Indiana, celebrated at the Princeton, Indiana plant.

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