Luxury automotive brand Lexus has concluded an exceptional year in 2023, setting new benchmarks in performance, innovation, and luxury. Committed to delivering an unmatched human-centered driving experience, Lexus has met diverse customer needs through bold design, intuitive technology, and features optimizing both driving and in-cabin experiences.
Embracing an electrified future, Lexus pledged to contribute to a carbon-neutral future by offering 100% battery-electric vehicles (BEVs) in all models globally by 2035. The brand introduced the "Lexus Electrified" marketing campaign, showcasing its electrified vehicle lineup, including the all-new, all-electric RZ 450e. Lexus also collaborated with ChargePoint to offer home chargers through dealerships, enhancing EV ownership convenience. The 2024 Lexus RX 450h+, a plug-in hybrid model, was introduced, building on the success of the redesigned RX lineup.
At the Japan Mobility Show 2023, Lexus unveiled concept models such as the next-generation BEV concept car LF-ZC and the BEV flagship concept model LF-ZL, providing a glimpse into the brand's future in electrification.
Lexus introduced standout products to offer an unparalleled guest experience, including the all-new 2024 Lexus GX, part of the global "Overtrail Project," inviting customers to pursue travel, nature, and driving joy. The "From the Ground Up" series provides a behind-the-scenes look at the creation of the GX.
Responding to North American customer demands, Lexus unveiled the first-ever Lexus TX, a three-row SUV that combines substantial space and seating with innovative technology and luxurious amenities. As the first Lexus SUV assembled in the U.S., the 2024 TX represents a milestone for Toyota Indiana, celebrated at the Princeton, Indiana plant.