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  • Ahmed Saleh

MINI has become a premium car brand with a global fan base

Since the brand's rebirth at the beginning of the millennium, the MINI has not only grown into a premium automobile but has also repeatedly reinvented itself without sacrificing its own traditions and roots. A sizable fan base for MINI has developed globally as a result of its consistent development and capacity to frequently pioneer new trends. MINI is currently introducing two of its most significant models as it transitions to becoming an all-electric brand.

The new models allow for locally emission-free transportation and give MINI drivers the freedom to customize them to suit their unique needs and lifestyles. The MINI DNA is elevated to a new level by an electrified go-kart feeling and an engaging user experience. Maximum flexibility and significant interior design flexibility are made possible by the distinctive MINI's innovative use of space. The MINI Interaction Unit, a circular OLED display, functions as both a comfort and enjoyment hub and an instrument cluster. By simplifying the interior's aesthetic appeal to the bare minimum and introducing a new level of coziness and warmth, textile surfaces revolutionize its aesthetic appeal. The new MINI family ushers in a new era of driving enjoyment, user experience, and brand responsibility. This thorough transformation is mirrored in the new design language, "Charismatic Simplicity."

Each new MINI has its own personality thanks to the four optional trims, Essential, Classic, Favored, and JCW, which each provide different design and equipment levels. Each trim acts as a point of uniqueness, giving the vehicle a unique personality.

The all-electric and daring new MINI Countryman

The new all-electric MINI Countryman has been expanded externally and provides its occupants with extra room, comfort, and safety—even off paved roads, due to all-wheel drive—underscoring its appropriateness for traveling outside of cities. The larger body size expands the available space in the compact premium crossover by adding more headroom and legroom. The rugged MINI adventurer's crossover aesthetic appeal is enhanced by wider wheel arches and a clean, contemporary style. Depending on the car trim, the C-pillar's sophisticated design changes and is based on one of the four roof colors. The new Matrix taillights' upright design frames the back of the car. The body narrows over its full width below the model lettering, emphasizing the new MINI Countryman's stronger presence in combination with the eye-catching, all-black vehicle band.

The MINI Countryman E's 204 hp electric powertrain produces 250 Nm of torque and accelerates the vehicle from a standstill to 100 km/h in 8.6 seconds. The all-wheel-drive MINI Countryman SE ALL4's electric motors produce 313 horsepower and 494 Nm of total torque and accelerate the car from 0 to 100 km/h in 5.6 seconds. Additionally, the new MINI Countryman is offered with cutting-edge and effective gasoline engines. It is available as the MINI Countryman C with front-wheel drive, the MINI Countryman S ALL4 with all-wheel drive, and the MINI Countryman JCW ALL4 with higher output.

The original MINI Cooper was reinvented as an all-electric vehicle.

The MINI Cooper 3-door, now in its fifth model generation, is a classic example of the brand's heritage and urban driving fun. The new MINI is an all-electric vehicle that comes in Cooper E and Cooper SE versions, which have increased output and range.

The MINI Cooper E's 184 horsepower electric powertrain produces 290 Nm of torque and can drive the car from a complete stop to 100 km/h in 7.3 seconds. The MINI Cooper SE accelerates from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm and 218 horsepower.

The new cockpit personalization choices give the interior of the 2017 MINI Cooper a warm, fuzzy feeling. The textile surfaces are primarily responsible for the new indoor experience. The two-color textile's adaptable, easy-care structure is produced using a specially devised knitting technique. High-quality Vescin artificial leather is used for the seats in all trims of the all-electric MINI Cooper, and recycled materials are used for all textiles and yarns used for the seat, knitted surfaces, vehicle headliner, and floor. With its high resolution, the central OLED display, also known as the MINI Interaction Unit, raises the bar and adds to the circular instrument's more prominent presence. The available seven MINI Experience Modes make the dashboard interactive. The spherical instrument's colors are extended across the dashboard by special light projections, enhancing the interior's user interface overall.

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