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  • Ahmed Saleh

Minister of Culture signs agreement with MBC Group Chairman

Jeddah, Aug 17, 2023, In a significant development, Minister of Culture Prince Badr bin Abdullah bin Mohammed bin Farhan has officially signed an agreement with MBC Group Chairman Waleed bin Ibrahim Al Ibrahim. The agreement paves the way for the launch and operation of a new television channel dedicated to celebrating Saudi cultural heritage. This initiative aims to further solidify the Kingdom of Saudi Arabia's position as a leading cultural hub in the region. Moreover, it aligns with the goals set forth in the ambitious Saudi Vision 2030. In an exciting development for television enthusiasts, a highly anticipated channel is set to make its debut this September. Broadcasting on the esteemed MBC satellite package as well as the popular streaming platform, this new channel promises to captivate audiences with its diverse range of content. Stay tuned for an immersive viewing experience like no other. Aiming to captivate both the intellectual elite and the general public, a groundbreaking initiative has emerged that promises to deliver round-the-clock interactive programs showcasing the Kingdom's abundant cultural heritage. In a bid to bolster Saudi Arabia's global standing in the realm of innovation, the channel is actively working towards amplifying the country's content and influence. With a range of distinctive programs spanning literature, poetry, theater, cinema, fashion, and culinary arts, the channel aims to captivate both local and international audiences.

The newly formed agreement not only includes the establishment of a television channel but also encompasses the creation of a cutting-edge digital media platform. This platform will be dedicated to generating high-quality video content specifically tailored for online platforms. Furthermore, it will serve as a platform for publishing articles, podcasts, and documentaries, thereby broadening the horizons for local content creators. Additionally, this initiative aims to foster connections between these creators and a vast network of industry experts, further enhancing their expertise in the field. In a fortuitous alignment, the inauguration of the channel comes at a time when the Kingdom is experiencing a cultural renaissance propelled by the Saudi Vision 2030 initiative. This ambitious endeavor aims to fulfill the aspirations of a young and forward-thinking generation, determined to embrace the rapid advancements in technology.

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