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  • Steve Halor

NEOM and SRMG partner to enhance regional media ecosystem

In a significant development, SRMG, a renowned global integrated media group, has recently entered into a Memorandum of Understanding (MoU) with NEOM Media Industries. NEOM Media Industries, a burgeoning regional hub for media and creative industries, is strategically located in the vibrant heart of Saudi Arabia. This collaboration between the two entities holds immense promise for the future of media and creative endeavors in the region. In a significant development, a Memorandum of Understanding (MoU) has been signed, highlighting a multitude of key areas of focus. This agreement serves as a testament to the collective commitment towards bolstering the media landscape in the region.


NEOM, the futuristic city being developed in Saudi Arabia, has announced a strategic collaboration with SRMG (Saudi Research and Marketing Group) to enhance content production within the kingdom. By leveraging SRMG's media expertise, vast portfolio, and well-established partnerships, NEOM aims to bolster its content creation efforts in Saudi Arabia. This partnership is expected to contribute significantly to NEOM's vision of becoming a global hub for innovation and creativity. NEOM, the ambitious project in the Kingdom, continues to make strides in its quest for success. With a focus on investing in infrastructure and enhancing the skills of its workforce, NEOM is positioning itself as a premier global production hub. In a promising development, SRMG's current and prospective partners stand to gain significant advantages from the fruitful collaboration between the esteemed company and its brand counterparts. One notable benefit is the invaluable access to top-notch production facilities, ensuring the delivery of exceptional quality and efficiency.


In a groundbreaking collaboration, SRMG (Saudi Research and Marketing Group) and NEOM Media Industries have joined forces to not only enhance production capabilities but also revolutionize talent development in the media industry. This strategic partnership aims to elevate the overall quality and expertise of the region's media talent pool, encompassing various fields such as journalism, script writing, and production. By designing joint programs, both entities are committed to nurturing and empowering individuals, ensuring a thriving and skilled workforce for the future. In a promising development, NEOM and SRMG Academy have announced their plans to launch new programs that will further enhance their fruitful collaboration. This initiative comes as a follow-up to the highly successful "Stories to Tell" journalism bootcamp held in November of last year. The bootcamp proved to be a valuable platform for young Saudi journalism graduates and media professionals, equipping them with essential skills and knowledge. Notably, this training program resulted in an impressive outcome, with 22 interns being hired by SRMG. Building on this achievement, NEOM and SRMG Academy are now poised to expand their efforts and continue nurturing talent in the field of journalism.


In a recent statement, Nadhmi Al-Nasr, the Chief Executive Officer of NEOM, expressed the ambitious vision of the company. Al-Nasr emphasized that NEOM's primary objective is to serve as a catalyst for human advancement. By spearheading groundbreaking initiatives across various industries and sectors, NEOM seeks to revolutionize the business landscape. NEOM Media Industries stands out as a prime illustration. NEOM, the ambitious project aiming to establish a cutting-edge media hub, has set its sights on creating a world-class platform dedicated to screen production, gaming, and digital publishing. The mission at hand is to revolutionize the media landscape and provide unparalleled opportunities in these industries. In a move that signifies a significant step forward, NEOM, the futuristic city project in Saudi Arabia, has announced a strategic partnership with SRMG (Saudi Research and Marketing Group). This collaboration is set to enhance NEOM's mission of establishing itself as a prominent global media hub, solidifying its position among the elite players in the industry. The partnership is expected to bring about accelerated progress and further complement NEOM's commitment to becoming a regional center for media excellence.

In a statement regarding the recent signing, Jomana R. Al-Rashid, the Chief Executive Officer of SRMG, expressed her thoughts on the matter. She emphasized that this partnership holds significant significance for the media ecosystem in the MENA region. In a groundbreaking collaboration, NEOM and SRMG have joined forces to enhance localized production, propel media technology forward, and unlock fresh revenue opportunities for the industry. By empowering local content creators, a commitment is made to foster and support home-grown talent while also ensuring that regional narratives receive global recognition. In the MENA region, a vast reservoir of untapped creativity has been discovered, and we are thrilled to announce the establishment of a platform that aims to celebrate and promote this exceptional talent.


In a significant development, a Memorandum of Understanding (MoU) has been signed, outlining various key areas of collaboration. Among the notable aspects covered in the agreement are media technology development, joint organization of events at NEOM, and the exploration by SRMG of establishing a long-term presence at NEOM. This memorandum of understanding marks a crucial step forward in fostering cooperation and synergy between the involved parties.


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