NEOM, Saudi Arabia, NEOM wrapped up its highly successful 'Discover NEOM' tour in China with a captivating event held in Hong Kong. This final leg of the tour was hosted at M+ in the West Kowloon Cultural District in collaboration with the Belt and Road Office (BRO) under the Commerce and Economic Development Bureau (CEDB) of the Hong Kong Special Administrative Region (HKSAR) Government.
The event, led by NEOM's leadership team, featured a series of insightful presentations highlighting NEOM's remarkable progress and achievements thus far. Attendees were also presented with exclusive insights into the diverse partnership and investment opportunities available within NEOM's dynamic ecosystem.
A standout feature of the event was the private showcase titled 'Discover NEOM: A New Future by Design.' This immersive experience delved into NEOM's groundbreaking projects, including THE LINE, a visionary 170-kilometer-long urban living concept; Oxagon, revolutionizing traditional industrial models; Trojena, NEOM's picturesque mountain resort; and Sindalah, an opulent island destination in the Red Sea set to open its doors to the public later this year.
Expressing gratitude for the tremendous support received during the tour, Nadhmi Al-Nasr, CEO of NEOM, emphasized the fruitful discussions and shared goals explored with Hong Kong's finance and business sector. He expressed enthusiasm for continued collaboration with Hong Kong partners in shaping a brighter future together.
Mr. Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government, extended a warm welcome to the NEOM leadership team. He highlighted Hong Kong's pivotal role as a global financial and innovation hub, poised to bolster Saudi Arabia's vision while unlocking growth opportunities for Hong Kong enterprises. Hong Kong's expertise and talent pool, aligned with the Belt and Road Initiative (B&RI), position it as a strategic partner for initiatives like NEOM, fostering mutual benefits and furthering cooperation on various fronts.
The 'Discover NEOM' Hong Kong event marked the conclusion of a successful global roadshow, having traversed key markets worldwide, including major cities in Asia, North America, and Europe.
