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  • Steve Halor

NEOM partners with Rajasthan Royals for first cricket program

NEOM, the futuristic city project in Saudi Arabia, has forged a significant partnership with the Rajasthan Royals, a prominent team in India's premier T20 cricket league. This collaboration marks a significant milestone for NEOM as it ventures into the realm of cricket, introducing its inaugural cricket program. In a groundbreaking initiative, a pilot program has been launched with the objective of promoting an active and healthy lifestyle among the expanding workforce. It is projected that this program will cater to a staggering 60,000 individuals by the end of the year.

The Rajasthan Royals, a cricket team established in 2008 and based in Jaipur, Rajasthan, has gained global recognition for its exceptional performance and commitment to community development. The team has earned a reputation as one of the most prestigious cricket teams worldwide, with its academies and community foundation initiatives being highly regarded on an international scale. On a momentous occasion, Manoj Badale, the esteemed lead owner of the Rajasthan Royals, embarked on a visit to NEOM today. The purpose of this visit was to commemorate the newly formed partnership between the two entities. During his time at NEOM, Badale had the privilege of engaging with none other than the esteemed CEO, Nadhmi Al-Nasr, as well as interacting with members of the local community. Furthermore, he actively participated in a series of captivating cricket sessions, further solidifying the bond between the Rajasthan Royals and NEOM.

The cricket program, which is set to prioritize inclusivity, is a testament to the Royals' unwavering dedication to fostering the growth and advancement of cricket on a global scale. In NEOM, a burgeoning project with a workforce comprising thousands, cricket has emerged as a frontrunner in terms of popularity among sports. This captivating game has managed to capture the attention of both active participants and an increasing number of spectators, all of whom are employed at the site.

NEOM, the ambitious project, sets its sights on becoming a groundbreaking hub for sports, forging partnerships with renowned global sports brands. With a strong emphasis on enhancing the quality of life for its residents, NEOM aims to foster a thriving economy within its dynamic confines. NEOM's dedication to fostering a vibrant and well-being-oriented community will be further bolstered by its latest collaboration.

In a statement issued by HRH Prince Saud bin Mishal Al Saud, Chairman of the Saudi Arabian Cricket Federation, he emphasized the significance of nurturing a flourishing cricket ecosystem that caters to the enjoyment of all individuals. NEOM's cricket program, in partnership with the esteemed Rajasthan Royals, has generated much excitement as it not only promises thrilling cricket action but also aims to foster the development of the sport within the Kingdom.

In a recent statement, Jan Paterson, the Managing Director of NEOM Sport, expressed their unwavering dedication to fostering a society that prioritizes physical activity on a global scale. Paterson emphasized that their collaboration with the Royals marks a significant milestone in bringing this ambitious vision to fruition. In the vibrant sporting landscape of NEOM, cricket has emerged as a resounding favorite, captivating the hearts of many. The fervor surrounding this beloved sport has reached unprecedented heights, and it is our utmost priority to embrace and cultivate this enthusiasm, ensuring its pervasive influence resonates across the entire region. In a groundbreaking collaboration, the Saudi Arabian Cricket Federation and the Royals have joined forces to bring the exhilarating sport of cricket to the community at NEOM. This partnership aims to cater to individuals of all genders and age groups, ensuring that men and women, girls and boys alike, can partake in the joy and excitement of cricket.

In an exciting development, Manoj Badale, the esteemed lead owner of the Rajasthan Royals, expressed his enthusiasm regarding the collaboration with NEOM and the subsequent launch of a grassroots cricket program. In a groundbreaking collaboration, we have joined forces with NEOM to actively support their visionary goal of cultivating a vibrant, all-encompassing, and well-being-oriented society. NEOM, the futuristic city in Saudi Arabia, eagerly anticipates the remarkable expansion of cricket within its borders. With a vision to leave a lasting imprint on the workforce, residents, and society at large, NEOM is poised to become a thriving hub for this beloved sport.

The delivery of the cricket program at NEOM will be entrusted to esteemed partners, RISE and Red Bear Sports. These specialist organizations have been chosen to ensure the execution of an unparalleled T20 cricket league, promising an authentic and exhilarating experience for all participants. A community-based initiative, supported by a participation program, is set to be implemented by the year's end. NEOM, the renowned organization, recognizes the undeniable significance of sports in enhancing the quality of life. With a firm commitment to this belief, NEOM is dedicated to fostering the growth of sports leaders within its workforce.

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