Hyundai Motor Company Middle East and North Africa, in collaboration with its esteemed partners in the Kingdom of Saudi Arabia (Wallan, Almajdouie, and Al Naghi), recently organized a noteworthy regional press event. The event took place at the JAX District in the bustling Saudi capital, Riyadh, where the spotlight was on a remarkable B-segment SUV. This versatile vehicle boasts cutting-edge safety and comfort features, as well as unparalleled driving performance that sets it apart from its competitors in its class.
In the highly competitive B-SUV segment, the second-generation Kona emerges as a standout with its impressive product offerings. Boasting an extensive range of engines, it presents one of the most comprehensive packages available. Customers are presented with a range of powertrain options, including hybrid (HEV) and internal combustion engine (ICE) versions, along with the N Performance version for each. Furthermore, an all-electric EV variant is set to be introduced in the near future, initially available in specific markets.
Hyundai Motor has taken an unconventional and creative approach with the development of its latest vehicle, the Kona. In a strategic move aligned with their recently announced accelerated electrification strategy, Hyundai has prioritized the production of an electric version of the Kona. This decision is part of their broader plan to introduce a total of 11 new all-electric Hyundai vehicles to the market by the year 2030.
The all-new KONA showcases a robust and energetic design, coupled with sleek proportions, ensuring it maintains its unique identity. This remarkable vehicle caters to individuals of all ages and backgrounds, accommodating their active lifestyles. Furthermore, it introduces a range of cutting-edge technologies and convenient features that enhance safety, connectivity, and overall comfort, providing an unparalleled driving experience. In a series of notable enhancements, one standout feature is the inclusion of a dual 12.3-inch panoramic display screen.
Hyundai's highly anticipated all-new Kona has made its grand entrance into the market, boasting an impressive array of cutting-edge features. Among its standout offerings is the Advanced SmartSense Driver Assistance System (ADAS), a technological marvel that takes safety to a whole new level. With features like Forward Collision Avoidance (FCA), Blind Spot Monitoring (BVM), Intelligent Assist for Remote Vehicle Parking (RSPA), and Driver Condition Monitoring (DSM), the Kona ensures that drivers and passengers alike can enjoy a worry-free journey. Hyundai has truly outdone itself with this remarkable addition to its lineup.
In a striking departure from its predecessor, the latest iteration of the Kona boasts distinctive proportions and expanded dimensions. In a remarkable development, the latest generation of the vehicle has grown in size. Measuring an impressive 4355mm in length, it surpasses its predecessor from 2017 by a significant margin of 175mm. Not only that, but the wheelbase has also experienced an expansion, now spanning 2660mm, an increase of 60mm. These modifications highlight the manufacturer's commitment to enhancing the overall dimensions of the vehicle, potentially leading to improved interior space and a more commanding presence on the road. In a recent development, the dimensions of the object in question have been revealed. According to reliable sources, it has been determined that the object measures 1825mm in width, 25mm in width, 20mm in height, and 1575mm in height. These precise measurements provide valuable insights into the physical attributes of the object, shedding light on its size and proportions.
EV-inspired exterior design creates a powerful and dynamic impression.
Hyundai Motor has taken a bold step with the all-new KONA, breaking away from the conventional approach of transitioning from internal combustion engines (ICE) to electric vehicles (EV). Instead, they have adopted an innovative electric-to-ICEV conversion process. The outcome is a striking and futuristic exterior design that places a strong emphasis on the electric vehicle concept. The KONA's pure SUV dimensions further enhance its commanding presence, leaving a lasting impression with its dynamic appeal.
The new Kona showcases exceptional aerodynamic performance while maintaining its stylish design, boasting an impressive drag coefficient of only 0.27. In a stunning display of design prowess, the vehicle boasts an array of eye-catching features. From its sleek, aerodynamic front to its stylish tailgate, every element has been meticulously crafted to exude a sense of elegance and sophistication. The sculpted wheel arches add a touch of boldness, while the parametric surfaces lend an air of modernity to the overall aesthetic. Notably, the dynamic lines of chrome seamlessly connect the belt line to the rear spoiler, which cleverly incorporates an integrated high stop lamp (HMSL). This seamless integration of form and function is a testament to the ingenuity behind this remarkable automobile. The bright exterior colors of the Kona serve to accentuate its iconic design, which draws inspiration from the varied lifestyles of a diverse customer base.
The N Performance variants come equipped with a set of sleek black mirrors, along with the option to add a black spoiler and roof for an added touch of style. These versions also boast a more assertive front and rear design, complete with a wing-shaped bumper that accentuates the lowered stance. Additionally, the N Performance models showcase dual exhausts and silver-painted trim, further enhancing their overall aesthetic appeal.
More spacious and versatile interior design to suit a wide range of lifestyles.
Hyundai Motor has successfully crafted a more spacious interior "living space" to cater to diverse lifestyles, thanks to the enhanced dimensions of their model and the utilization of a global EV-derived foundation. In a bid to cater to the needs and desires of drivers, the KONA boasts a front row that is specifically designed to prioritize their experience. One cannot help but notice the striking horizontal floating C-panel, which not only adds a touch of elegance but also seamlessly integrates dual 12.3-inch panoramic displays. These cutting-edge displays serve as a testament to the KONA's tech-savvy nature, further enhancing its overall personality.
In a remarkable update to the Kona's design, the gearbox shifter has undergone a significant relocation. No longer confined to the center console, it has found a new home behind the steering wheel, cleverly integrated into paddle shifters. This ingenious move not only enhances the overall aesthetic appeal of the vehicle but also creates additional storage space in the center console area. The Kona's transformation is set to revolutionize the driving experience, offering both style and practicality in one seamless package. The Kona's design not only highlights its larger and more spacious interior but also prioritizes the comfort and versatility of both the driver and passengers.
The impression of a well-designed and user-friendly interior is further enhanced by the strategic placement of all driver's controls around the steering wheel, enabling easy access and minimizing distractions. Additionally, the open console can be conveniently stored away, thanks to the inclusion of rotating cup holders. OTA maintenance updates and new features also provide support for ambient lighting.
The first-row comfort reclining seat option has undergone optimization to achieve a state of weightlessness, ensuring an even distribution of body pressure. This enhancement aims to alleviate fatigue experienced by drivers after prolonged periods of driving. In a bid to enhance comfort and convenience, a recliner seat has been introduced in the second row. This addition not only improves habitability but also simplifies maintenance procedures. Furthermore, a latch mechanism has been incorporated, offering users the flexibility of two rear seat recline options.
With the aim of meeting the highest level of customer needs and enhancing loading convenience, the vehicle boasts a fully folding second-row seat and rear deck, providing an impressive cargo space of up to 466 liters (VDA standard). With the introduction of the innovative Smart Tailgate Customizable Interior, the task of loading various items, ranging from luggage to shopping bags, has become remarkably effortless. This cutting-edge feature has significantly improved accessibility to the luggage space, making it more convenient than ever before.
Convenience is supported by a range of technologies
Introducing the highly anticipated Kona, a revolutionary vehicle that redefines convenience and offers an unparalleled upgradeable experience.
Incorporated within the audio and video navigation (AVN) system, the interior boasts a pair of expansive 12.3-inch panoramic displays that envelop drivers in a captivating digital environment.
Hyundai's latest offering, the KONA, is set to make waves as it becomes the first model from the automaker to feature the cutting-edge Vehicle Connected Cockpit (ccNC). This innovative technology promises to revolutionize the driving experience by seamlessly integrating advanced graphics and ensuring flawless synchronization between vehicle displays. With the introduction of the ccNC, Hyundai is pushing the boundaries of automotive connectivity and setting a new standard for in-car technology. In the realm of parking assistance, the Surround View Monitor (SVM) takes the spotlight, offering drivers a comprehensive display of their vehicle from various angles. This cutting-edge technology aims to enhance safety and facilitate effortless parking maneuvers. Additionally, the wide-projection LED headlights work in tandem, illuminating the road ahead for optimal visibility.
In a remarkable feat of engineering, the talented team at Bose has meticulously refined their premium audio system. With a total of eight speakers and an added subwoofer, this cutting-edge technology promises to transport listeners into a world of unparalleled auditory bliss. Prepare to be captivated by a truly immersive and sonically rich experience like no other. In a remarkable display of convenience, both the driver and passengers are bestowed with the luxury of not one but two USB-C charging devices, with the added bonus of data support for one of them. Additionally, a 12V power outlet is readily available in the front, ensuring that power-hungry devices can be easily replenished. Not to be outdone, the rear passengers are also granted the privilege of two USB-C charging devices, ensuring that no one is left without a means to charge their devices on the go. The Kona boasts the most up-to-date iteration of Hyundai's cutting-edge connectivity technology. Additionally, Hyundai has announced plans to introduce the highly anticipated Bluelink® music and video service to the Kona in the near future.
In the realm of advanced driver assistance systems (ADAS), one notable contender is SmartSense. This cutting-edge technology offers a range of impressive features designed to enhance safety and convenience.
Hyundai has taken a significant leap forward with the second-generation Kona, introducing a range of advanced safety and comfort features that surpass those found in many other B-SUVs. With the latest Hyundai SmartSense ADAS technology, the Kona offers an unparalleled level of protection and convenience for drivers and passengers alike. This remarkable upgrade sets a new standard for safety and comfort on the road.
In a groundbreaking development, the Driver Condition Monitoring (DSM) system has emerged as a cutting-edge technology that harnesses the power of a vehicle's interior camera. By closely examining the driver's facial expressions, this innovative system is capable of detecting signs of drowsiness or distraction. In the event that such conditions are detected, the DSM system promptly issues alerts or even intervenes if deemed necessary. This remarkable advancement in automotive safety is poised to revolutionize the way we approach driver monitoring. The revolutionary Smart Parking System (RSPA) is transforming the way drivers navigate parking spaces, allowing them to effortlessly enter and exit remotely. In a groundbreaking development, the smart key button has emerged as a game-changer in the world of automotive technology. With a simple press of this button, users are able to effortlessly maneuver their vehicles in either a forward or backward direction. This innovative feature has revolutionized the way drivers interact with their vehicles, offering a seamless and convenient experience like never before.
Introducing the groundbreaking Blind Spot Vision Monitor (BVM), a cutting-edge technology designed to enhance driver safety during lane changes. This innovative system acts as a vigilant companion, diligently monitoring the surroundings and issuing timely alerts to mitigate the risk of potential collisions with vehicles lurking in the blind spot. In the event of a potential collision, the brakes are automatically engaged to ensure safety.
The recently launched Kona boasts a plethora of advanced driver assistance systems (ADAS). These include Lane Keeping Assist (LKA), Blind Spot Collision Avoidance (BCA), Intelligent Speed Limit Assist (ISLA), Driver Attention Warning (DAW), and High Beam Assist (HBA). The vehicle boasts an array of driving comfort features, including Intelligent Cruise Control (SCC), Navigation-Based Intelligent Cruise Control (NSCC), Lane Departure System (LFA), and Highway Driving Assistance (HDA).