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  • Sheryll Mericido

Program expands to Tabuk, Jeddah, Riyadh, Dammam for specialized football instruction

NEOM, Kingdom of Saudi Arabia, Taking advantage of the success of the first event last year, the program will go to Tabuk, Jeddah, Riyadh, and Dammam in 2023–2024. Throughout the course of six months, more than 3,500 kids from all throughout the Kingdom will get specialized football instruction. NEOM, a global partner of the Asian Football Confederation (AFC), has launched the second season of the Shuhub Community Program with the intention of developing the next generation of Saudi Arabian football talent.

The Shuhub Community Program will hold four events from September 2023 to March 2024, building on the success of its first edition from the previous year. These events will give kids and teenagers in Tabuk, Jeddah, Dammam, and Riyadh a chance to improve their soccer talents. The program's debut event takes place at the Fahad Bin Sultan University in Tabuk from September 12 to 16, and it is anticipated that more than 3,500 individuals from all around the Kingdom will attend.

In order to test and improve each participant's footballing talent in the areas of shooting accuracy, reaction time, and passing accuracy, the Shuhub Community Program will provide specialized instruction from Saudi Arabian Football Federation (SAFF) trainers as well as sport-tech integration. There will also be informal games where they can apply what they have learned.

"The Shuhub Community Program continues to reflect NEOM's commitment to providing a platform for developing the next generation of talent across the Kingdom of Saudi Arabia while also offering boys and girls the opportunity to improve their skills, have a ton of fun, and make new friends along the way," said Jan Paterson, Managing Director of Sport at NEOM. The initiative will help people improve personally while also fostering the development of community sports throughout the Kingdom.

For the activities in Tabuk and Jeddah, registration for the Shuhub Community Program is presently available to all Saudi boys and girls aged 7 to 12; Riyadh and Dammam will follow.

The Shuhub Community Program is a component of NEOM's collaboration vision with the AFC, which aims to accelerate football excellence through talent development, the inspiration of the next generation of players, and the establishment of a center of sports excellence.

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