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  • Steve Halor

Quality assurance process involves real-world endurance testing

In the realm of international validation, a team of development engineers, testing experts, and quality staff work diligently to ensure that the entire vehicle not only meets but exceeds expectations when it comes to real-world operation within the specific market it is intended for. With a fusion of profound technical expertise and comprehensive market insights, they seamlessly provide customers with a superior and exceptional level of service.


For several hours now, the Porsche Cayenne has been navigating the bustling urban canyons of Shanghai. In a perplexing turn of events, the vehicle's trajectory appears to lack purpose, leaving observers puzzled. However, upon closer examination, it becomes evident that the driver is executing a meticulously crafted strategy. The driver frequently pauses to replenish the plug-in hybrid's battery, making strategic stops at locations such as supermarket parking lots or public charging stations within parking garages. During his journey, he meticulously evaluates various payment methods, including credit cards and mobile applications, at each of his destinations. In a bid to ensure optimal performance and functionality, the new vehicle is undergoing a rigorous international validation process before it hits the production line. As part of this crucial phase, the vehicle is being put through its paces on the road with a skilled test driver at the helm. A notable aspect of this validation process is the frequent recharging of the vehicle, which serves a specific purpose. In order to meet the lofty standards set by its discerning clientele and uphold its commitment to excellence, Porsche employs a meticulous process to guarantee customer satisfaction and uphold its reputation for unparalleled quality in the future.



In a rigorous examination, both the interaction between the charging station and the customer, commonly referred to as the 'handshake', as well as the overall charging experience, have undergone thorough testing. In an exclusive interview, Alexander Kopp, along with his esteemed colleague Fabian Wörner, sheds light on the meticulous process of complete vehicle validation at Porsche Engineering. As the mind behind this crucial aspect of development, Kopp reveals that by the time international validation commences, the model has already reached an advanced stage. Basic testing, maturity tests, and release tests have all been successfully conducted, paving the way for a comprehensive validation process.

Quality assurance holds immense importance as it aims to replicate real-world scenarios and customer experiences, even in the face of ever-changing conditions. This is crucial because the world is constantly evolving and does not remain stagnant. In a world of constant flux, one thing remains certain: change is inevitable. This truth is particularly evident in the realm of legislation, where laws are frequently subject to amendments and modifications. In order to enhance the customer experience, it is crucial to prioritize differentiated and comprehensive validation across various markets. In the pursuit of production maturity, Porsche leaves no stone unturned, recognizing that the intricate details hold the key to unlocking the functional, visual, and emotional excellence of their esteemed products.


In a groundbreaking move, validation has now been implemented in two shifts. This new development aims to streamline the process and increase efficiency, ultimately benefiting both workers and the organization as a whole. By dividing the validation tasks into two In order to obtain a comprehensive understanding, it is crucial to conduct validation drives at numerous locations. In order to ascertain the validity of market-specific circumstances, such as local traffic conditions or specialized infrastructure for online services, it is imperative to examine these factors within their respective locations. Porsche Engineering boasts a global team of development engineers, testing experts, and quality personnel strategically positioned across various corners of the world. Local validation drivers diligently carry out their duties in two shifts per day, ensuring that every driver spends an equal amount of time navigating through the city, country roads, and motorways. This meticulous approach aims to provide an accurate and realistic assessment of the driving experience.


Dr. Nazif Mehmet Yazici, the individual in charge of complete vehicle quality and validation in the Corporate Quality department at Porsche AG, emphasizes that it is the unique blend of exceptional evaluation expertise and deep local understanding that distinguishes Porsche Engineering from its competitors. As a testament to their enduring partnership, it is evident that the individuals involved have forged a strong and fruitful alliance over the course of several years.


“It is important to drive the models in real-world situations in the same way that customers do—under what are sometimes changing conditions, since the world doesn’t stand still.” - Alexander Kopp


The significance of market-specific function validation has significantly grown with the implementation of comprehensive Connect services. In order to enhance product quality and customer satisfaction, it is crucial to gain early insights into the performance of vehicle functions and services in real-world scenarios, particularly within country- and market-specific conditions. This approach emphasizes the significance of local functionality and interoperability. By immersing themselves in these practical settings, manufacturers can better understand the needs and preferences of their customers, leading to valuable improvements in their offerings. In the realm of electric vehicles, there is a crucial need to ensure the effectiveness of their charging functions. To address this, a series of rigorous validation procedures, known as special programs, are diligently carried out. These programs serve the purpose of thoroughly testing and validating the charging capabilities of electric vehicles, thereby ensuring their optimal performance.


According to Christian Friedl, Vice President Corporate Quality at Porsche AG, the ongoing surge in potential vehicle functions can be attributed to technological advancements, indicating that this trend is expected to persist in the foreseeable future. In the early stages, it is crucial to carefully evaluate the features that hold significance for our customers. The variation in this aspect is significant across different markets, making it increasingly crucial for us to have a physical presence in the future.


The conditions experienced during the validation drives exhibit a high degree of variability. In Shanghai, driving experiences are predominantly centered in bustling urban areas, where the streets are teeming with activity. However, in Norway, the scenario is quite different, as drivers may find themselves traversing through vast stretches of solitude with the possibility of not encountering another individual for hours on end. According to Fabian Wörner, the country has emerged as a trailblazer in various aspects of electrification. In the realm of the automotive industry, the significance of vehicle interoperability with the charging infrastructure cannot be overstated, especially when it comes to Porsche's endeavors in this particular market.


In a recent development, the city of Oslo has implemented a new system aimed at enhancing validation processes. This move comes as part of the city's ongoing efforts to streamline administrative procedures.

Porsche Engineering, renowned for its expertise in automotive validation, conducted a thorough assessment of the Taycan, a groundbreaking electric vehicle, in preparation for its highly anticipated debut in the market. During the rigorous cold-country testing, the model endured relentless subzero temperatures. However, when it comes to international validation, a distinct methodology is employed. In the bustling urban validation cluster, the vehicle undergoes rigorous road testing in the vibrant city of Oslo. This testing environment exposes the vehicle to a myriad of temperature fluctuations, both during the day and at night. In order to ensure seamless functionality, it is imperative that the driver possess the ability to effortlessly open and restart the vehicle the following morning, devoid of any functional hindrances. In describing one use case, Wörner highlights the emphasis placed on comfort functions and preconditioning. This includes features such as the departure timer set through the app and the engine-independent heating. In a striking contrast, while Germans rely on salt to combat winter's snow and ice on their roads, Norwegians take a different approach by spreading grit.


According to Wörner, the increased exposure to grit puts a significant amount of stress on the bodywork and add-on parts of our vehicles. Market-specific feedback has the potential to drive corrections and improvements or even shape the requirements for future optimization measures.



In today's rapidly evolving business landscape, staying ahead of market trends is crucial for companies aiming to maintain a competitive edge. To achieve this, businesses are increasingly turning to cutting-edge technology, such as sensor systems, to gather In a recent discussion, Alexander Kopp, an expert in the field, brought up yet another compelling example from the United States. In the realm of driver assistance systems, vehicles rely on an abundance of sensor data and pre-existing predictive map data. The interpretation of lane markings in the United States poses a challenge due to their lack of uniformity across different states. While lane markings in Germany are typically white, the situation in the U.S. is more complex. In some cases, yellow lane markings are employed, a practice that is typically reserved for construction sites in Germany. This discrepancy in lane marking conventions adds an additional layer of complexity for drivers navigating American roads.


According to Kopp, the function development team in Weissach must consider and effectively incorporate market-specific peculiarities. Local teams promptly detect these cases and relay their observations to the developers. In addition to their primary role, they also serve another crucial purpose. According to Kopp, the teams function as vigilant sensors, constantly monitoring market currents and trends that can be seamlessly integrated into the realms of development and marketing. In addition, he highlights the stark contrasts among drivers in various markets, emphasizing the valuable insights gained from understanding the specific needs and preferences of users in each market. This perspective stands in stark contrast to the viewpoint typically held by German engineers. International validation drives are not limited to public roads but also extend to the prestigious Nard Technical Center in Italy. On the expansive proving ground located in Apulia, a wide array of vehicles undergo rigorous testing across a multitude of over 20 meticulously designed tracks. These tests are conducted to evaluate the performance and durability of the vehicles, often subjecting them to challenging conditions that push them to their limits.


According to Wörner, this holds significant importance for Porsche, as a considerable number of their customers aspire to fully immerse themselves in the sports car experience by participating in trackdays on racing circuits. In the high-stakes world of motorsport, success hinges on flawless execution. Porsche, a renowned powerhouse in this arena, has amassed an impressive track record of triumphs on race circuits across the globe. Naturally, every component and aspect must function seamlessly to ensure optimal performance in this demanding environment.


As the journey unfolds, receiving feedback becomes an integral part of the experience. Regardless of the location of the validation process, the valuable findings obtained invariably make their way back to the developers. These insights are subsequently utilized to enhance the quality of the new models, thereby driving continuous improvement. In a groundbreaking development, the vehicles have been outfitted with cutting-edge measurement technology, courtesy of Porsche. This state-of-the-art system works tirelessly, capturing and recording data in real-time before seamlessly transmitting it to a secure and robust database. Porsche Engineering's innovative creation, the ComBox, has emerged as a groundbreaking solution for optimizing data utilization. The ComBox, a cutting-edge technology, leverages the power of WiFi or a mobile network to seamlessly transmit all data from the international validation vehicle to a centralized database in real-time. This remarkable feat is accomplished even while the vehicle is in motion, allowing for the instantaneous capture and storage of valuable information. Notably, the ComBox captures not only objective data but also the subjective observations of the individuals operating the vehicle, further enhancing the depth and richness of the collected data. In a groundbreaking development, drivers now have the ability to meticulously document noteworthy occurrences with a simple press of a button located within their vehicles. This innovative feature initiates a precise measurement process and simultaneously activates a voice recording mechanism, allowing drivers to capture and preserve crucial information in real-time. This cutting-edge technology promises to revolutionize the way drivers document and recall significant events on the road. Local experts have the ability to juxtapose this information with the measurement data and camera images.


“The local teams’ validation of functional and emotional aspects plays a key role in ensuring the quality of the Porsche brand.” - Fabian Wörner


In the course of the subsequent evaluation, Porsche analysts will diligently investigate any anomalies that may arise. By utilizing this method, it becomes feasible to convert the drivers' subjective perceptions and descriptions into objective terminology. Through meticulous preliminary analysis and objectification, the sequence of events can be precisely retraced, enabling the replication of any malfunctions with utmost ease.


According to Wörner, the local expert teams have the ability to replicate the situation and verify if the event reoccurs. With a clear mission in mind, the local teams are at the forefront of validating both functional and emotional aspects, playing a crucial role in upholding the esteemed quality of the Porsche brand. Their unwavering dedication takes into consideration the ever-evolving demands of the brand's international clientele.


In a recent interview, we had the opportunity to speak with an individual who possesses a unique blend of technical expertise and market knowledge. This individual shared insights into the value of combining these two skill sets and how it can lead to success in today's competitive landscape.

In an era where virtual methods are gaining increasing importance, it is crucial to recognize that real public road validation will continue to be indispensable for the foreseeable future. In an exclusive interview, Christian Friedl, the Vice President Corporate Quality at Porsche AG, and Dr. Nazif Mehmet Yazici, the esteemed Director of Complete Vehicle Quality and Validation in Friedl's team, delve into the intriguing realm of customer expectations and the impending challenges that lie ahead.


International validation holds significant importance due to its far-reaching implications and undeniable impact on various aspects of global affairs. The recognition and acceptance of a nation, organization, or individual on an international scale serve as a testament to their credibility, legitimacy, and adherence to established norms and standards.


Firstly, international validation


Christian Friedl, a prominent figure, At our establishment, we cater to a diverse range of clients hailing from various corners of the globe, each with their own distinct set of needs and preferences. Our commitment to excellence is unwavering as we strive to meet the exacting standards synonymous with the esteemed Porsche brand. Approximately one third of our customer base hails from three major global regions: Europe, North America, and Asia, with a particular emphasis on China within the Asian market. In order to ensure the highest standards of product quality, rigorous testing is conducted in real-life settings at various locations. In order to guarantee that our vehicles meet the expectations of our valued customers, we firmly believe that this is the only approach to adopt. In order to comply with local laws and accommodate special factors, the vehicles must possess certain capabilities. In striking contrast to their European and American counterparts, traffic signs in China boast a distinct appearance. In order to ensure utmost reliability, our vehicles must possess the ability to accurately identify these elements regardless of the time of day or night, as well as in various weather conditions such as bright sunlight, dense fog, or even heavy rainfall.

In a recent interview, Dr. Nazif Mehmet Yazici shed light on the various ways customers in different markets utilize vehicles. The renowned expert delved into the intriguing topic, highlighting the diverse patterns observed across various regions. By engaging with our community of local drivers, we gain valuable insights into the unique paradigms and specific needs that exist within each location. In striking contrast to our own cultural norms, China boasts a unique set of expectations when it comes to displays, fans, and fragrance systems.


When it comes to validation, what is the most crucial aspect to consider?

Friedl: It is crucial to avoid viewing China's functions through a narrow Swabian lens in order to accurately assess their validity. In order to effectively cater to our customers, it is imperative that we enlist the expertise of individuals who possess a deep understanding of the local landscape and can aptly represent the needs and preferences of our clientele. In order to provide a product that is specifically designed to meet the needs of each individual market, it is imperative that we adopt this approach. When it comes to methodology, a clear distinction is made between the breadth and depth of validation. When it comes to validation breadth, our attention is not solely on the visual and functional aspects of our products. We also place great importance on emotional validation, recognizing that our products are largely experienced through the lens of emotions. In the realm of cutting-edge advancements like assisted or piloted driving, the spotlight once again falls on the collaboration between on-site experts and the skilled Swabian engineer. In a remarkable collaboration, these individuals have joined forces to create a formidable team that seamlessly blends their extensive technical prowess with a profound understanding of the intricacies of the local market.


According to Yazici, the collaboration with Porsche Engineering for international validation is driven by multiple factors. With a deep understanding of the local market and a wealth of technological expertise, the experts are well-equipped to assess functions from a technical standpoint. The foundation for constructive feedback serves as a catalyst for making necessary corrections and enhancements or as a valuable source of insights for shaping future functionalities.


“Validation focuses more on functionality, hours of operation, and the accessibility of vehicles in the local ecosystem.” - Dr. Nazif Mehmet Yazici


You have already noted that vehicle functions are becoming increasingly complex. What implications does this have for the future of international validation?


In a recent interview, Yazici, a prominent figure in the industry, shared his insights on how connectivity, digitalization, and highly automated functions are emerging as prominent factors, exhibiting significant disparities across various regions worldwide. In light of recent developments, a pressing question arises: What implications does this hold for the future of highly automated driving systems? In the near future, the concept of automated valet parking is poised to revolutionize the way we park our vehicles. This cutting-edge technology promises to streamline the parking process, eliminating the need for human intervention and potentially reducing parking-related stress and inefficiencies. But what exactly might automated valet parking look like? Let's delve into the details. Another trend is being observed as well. In the ever-evolving landscape of validation, the emphasis on kilometers driven is gradually diminishing, making way for a greater focus on other crucial factors. Functionality, hours of operation, and the accessibility of vehicles within the local ecosystem have taken center stage in determining the worthiness of validation. The attention is shifting towards the comprehensive package, to put it differently.


In a recent interview, Friedl, a prominent figure in the industry, shared his insights and perspectives. In addition, the user expressed a desire to incorporate an additional aspect into the discussion. In the current landscape, validation has become a crucial step that marks the culmination of the development process. In a forward-looking approach, there are plans to enhance the precision of describing novel customer requirements at the onset of development. Furthermore, the intention is to initiate contemplation at an earlier stage regarding the methods to validate these requirements in the future. In a potentially groundbreaking development, a control loop has been devised that establishes an unbroken connection between customer requirements and validation. This innovative approach holds the promise of revolutionizing the way businesses cater to their customers' needs. Incorporating enhancements during the ongoing development process would greatly facilitate the process.


According to Yazici, there is a growing significance in utilizing vehicle data to effectively analyze usage patterns and detect potential malfunctions. The potential for collaboration between validation and development in the early phases is greatly enhanced by this data. The upcoming endeavor poses a formidable challenge for our collective efforts, with the esteemed inclusion of our esteemed collaborator, Porsche Engineering. In order to fully capitalize on this abundant wealth of data, it is imperative that we optimize its utilization to the utmost extent.


“You can't validate functions for China through Swabian-colored glasses. We need local experts who understand and represent our customers.” - Christian Friedl


In wrapping up our discussion, let us now turn our gaze towards the future. In the ever-evolving landscape of technology and societal shifts, one cannot help but wonder which trends will shape our future. Among these, virtual validation emerges as a prominent contender. With its potential to revolutionize various aspects of our lives, virtual validation has garnered significant attention and is poised to become a crucial factor in the years to come.

Friedl Announces Significant Investment in Virtual Validation to Ensure Basic Functionality From the journalist's perspective, it is evident that adapting to market-specific customer expectations will remain a crucial aspect in the foreseeable future. Furthermore, the automotive industry is constantly introducing novel features into vehicles that have yet to be thoroughly tested and validated in virtual environments. As the era of virtual validation dawns, it is evident that its prominence will continue to soar. However, this surge in virtual validation does not signify the demise of real validation, as it remains an integral part of our lives. In order to strike a balance, it is imperative that we address both aspects without disregarding either one.


In a recent statement, Yazici highlighted the remarkable advancements in simulation methods, specifically pointing out Porsche Engineering's EMC lab in Bietigheim. According to Yazici, during a recent visit to the lab, his cell phone experienced a peculiar situation where it mistakenly believed it was in New York and attempted to connect to the US network. Simulations offer a valuable tool for preemptively assessing specific interactions. In the coming two decades, the integration of virtual and real validation will continue to be an essential component.


In a recent interview, Friedl, a prominent figure, shared their thoughts on a variety of topics In a unique twist, the user's text will now be transformed into a journalistic piece. No additional information will be added, but the tone and style will be adjusted to reflect a news article. Title: User's Statement Takes on Journalistic Flair In an unexpected turn of events, the user's text is about to undergo a remarkable transformation, adopting the style and tone of a seasoned journalist. While no additional information The concept of validation revolves around the notion of "emotional quality assurance. In a hopeful tone, the user expresses their desire for the continued inability to virtually map emotional quality even two decades into the future.


In order to ensure the quality and functionality of new vehicles, it is imperative to conduct on-site verification to meet the specific requirements of different markets. Porsche Engineering strategically utilizes diverse teams comprising both local drivers and engineers across various global locations. In a seamless exchange of information, the knowledge acquired during the process is promptly relayed to the developers. In its relentless pursuit of excellence, the Porsche brand remains steadfast in its commitment to upholding impeccable quality standards.


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