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  • Sheryll Mericido

Red Sea Global partners with WTTC for ambitious regenerative destinations

Riyadh, August 29, 2023, The Red Sea Global (RSG), the company responsible for two of the most ambitious regenerative tourist destinations in the world, the Red Sea and Amaala, has joined the World Travel and Tourism Council (WTTC) as a destination partner. The WTTC is the foremost expert on the role that travel and tourism play in society and the economy. Working collaboratively with governments and international organizations, it supports the sector's sustainable growth by fostering job opportunities, boosting exports, and fostering prosperity. RSG will collaborate with the member organization to promote the advantages of ethical tourism and regenerative travel. We are pleased to have our first visitors to the Red Sea destination this year. According to Tracy Lanza, group head of global brand and marketing at Red Sea Global, our cooperation with WTTC aids us in bringing the beauty, richness, and cultural legacy of the Saudi Arabian Red Sea coast to the attention of the world. We have made the decision to go beyond sustainability at The Red Sea and Amaala, and we want to have a good, regenerative impact on the environment and on society. We can use this relationship to show the industry what we have accomplished, show that there is a better way to grow and run things, and inspire others to pursue regenerative tourism for the good of both people and the environment, she continued. Through this partnership, RSG is able to share its vision for a more sustainable future for the tourism industry with an extraordinary network of experts and industry leaders. NEOM, AlUla, ATOUT France, Brand USA, Visit California, Puerto Rico Tourism Company, Visit Rwanda, and TURESPAA are a few more of the WTTC's destination partners. Through this collaboration, RSG also gains access to the WTTC's yearly economic impact research for more than 185 nations and 26 regions worldwide. The major WTTC initiatives of travel and mobility, sustainable future, and digital transformation will also be able to be led by RSG. Red Sea Global's dedication to improving communities, fostering economies, and protecting the environment, according to WTTC President and CEO Julia Simpson, "aligns seamlessly with the ethos of WTTC. Together, we will pave a way where innovation, accountability, and prosperity come together, building places that not only inspire but also actively improve the lives of all parties involved. Up to 1.5 million tourists are anticipated to visit the Red Sea and Amaala areas each year, bolstering local economies and presenting chances for sustained growth. The emphasis on regenerative tourism methods will also guarantee the preservation of these regions' natural riches and beauty for future generations to enjoy.

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