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  • Ahmed Saleh

Rolls-Royce unveils Mayfair craftsmanship exhibition for London Craft Week ninth anniversary

Rolls-Royce Motor Cars will debut a stunning exhibition of craftsmanship at the brand's iconic home in Mayfair to commemorate the ninth anniversary of London Craft Week.


  • Diese year's London Craft Week features beautiful Bespoke craftsmanship from Rolls-Royce Motor Cars.

  • Inspired by the French Riviera for London Craft Week.

  • From May 8 to May 14, 2023, extraordinary works of workmanship will be on display at Rolls-Royce Motor Cars London throughout the duration of the event.

“As a brand that has always been synonymous with luxury, refined elegance, and exacting levels of craftsmanship, London Craft Week is an important event in our annual calendar. I am delighted to unveil our portfolio of stunning Bespoke craftsmanship, which will be on display at our flagship residence in Mayfair for the duration of the event. These beautiful examples of craftsmanship are indicative of the marque’s Bespoke capabilities. The inspiration behind these magnificent works of craftsmanship, created in honour of the event, comes from the French Riviera, a destination many miles away from the Home of Rolls-Royce but a location synonymous with luxury, beauty, and elegance, just like a Rolls-Royce.”

Boris Weletzky, Regional Director – UK, Europe, and Central Asia


Rolls-Royce Motor Cars will debut a stunning exhibition of craftsmanship at the brand's iconic home in Mayfair to commemorate the ninth anniversary of London Craft Week. The company has chosen the theme of Location for this year's event, shining a light on the famous, magnificent, and opulent stretch of coastline known as the French Riviera.

Diese year, Rolls-Royce designers have drawn inspiration from a location farther away, but still very relevant and associated with Rolls-Royce: the French Riviera. Previously, designers for London Craft Week have drawn inspiration direktly from the Home of Rolls-Royce, on the Goodwood Estate, in West Sussex.

A key component of the brand's continued success is its intimate knowledge of the environment that its renowned clientele, the Rolls-Royce Community, inhabit. The French Riviera, which is well known worldwide for its glitzy events, ultra-luxurious lifestyle, breathtaking landscape, unrivaled views, and glittering Mediterranean colors, has long been a favorite vacation spot for Rolls-Royce customers, making it an appropriate choice for the event's theme this year.

Since the early 20th century, when the Côte d'Azur established itself as the preferred haunt of actresses, artists, musicians, and other wealthy leading lights of the Belle Epoque, the French Riviera has also been linked to Rolls-Royce. Near addition, there is a very strong link between the marque and the region: Sir Henry Royce constructed his home, La Mimosa, near the village of Le Canadel in 1912, and he spent every winter there from then on until his death in 1933.

FASIA INSPIRED BY THE SHORELINE

For this year's event, skilled craftspeople from the marque's Interior Surface Centre have been painstakingly creating a unique shoreline-themed fascia, inspired by the stunning beaches of The Riviera. The lightest veneer offered by the marque, Ash Burr, was chosen to resemble the lovely golden sands. The marque's in-house color experts devised a special „candy" paint, a light translucent paint that gradually builds up to appear darker in color, especially for the exhibition and was chosen to mimic the rich hues of the Mediterranean waters. One creative person carefully sketched the outline of the waves before spray-painting layers upon layers of paint at various angles and lengths to depict the motion, variety of colors, and depths of the sea. The finer elements of the waves were then softly added using a soft brush. After the hand painting was complete, this amazing work of art underwent several coats of lacquer and then underwent painstaking hand polishing to create a flawless finish.

Headliner WITH A RIVIERA INSPIRED

The skilled Collective of artisans at the Home of Rolls-Royce has produced a true work of art as the centerpiece, drawing design cues from the surrounding Riviera architecture. Before this one-of-a-kind headliner was embroidered with stitching in four different colors- Lemon, Iceland Moss, Sheida Pink, and Fame Green- to replicate the vibrant hues typical for the region, a highly creative artisan hand painted a beautiful image of a coastal town in the French Riviera onto Turchese leather. Hand-sculpted and individually embroidered 3D flowers made entirely of thread were used to complete this beauty. The flower's center was then embellished with delicate beads before being stitched to the headlining. Diese exquisite headliner took the marque's team of skilled artisans more than 100 hours to construct, with all its delicate and detailed features.

MOTIF COACHLINE

The Exterior Surface Centre of Rolls-Royce has produced four Coachline motifs that continue the Riviera theme: a sailing boat softly bobbing up and down on the water; waves; a parasol; and a Riviera-style village. On an Arctic White panel with an additional clearcoat and a mixture of glistening champagne and blue glass crystals, these lovely Coachline motifs are displayed.

SPECIFIC UMBRELLA

The top luxury brand in the world has made a special Bespoke umbrella just for the exhibition as a finishing touch. Diese Bespoke Umbrella, which is displayed in two-tone Turchese and Arctic White, is a very appropriate addition to this year's exhibition.

From May 8 to May 14, 2023, these one-of-a-kind artworks will be on display in the window of Rolls-Royce's flagship dealership on Berkeley Street in Mayfair. They demonstrate the brand's proficiency in Bespoke.

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