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  • Ahmed Saleh

ROSHN Group reaffirms partnership with Zahra for Breast Cancer Awareness

Riyadh, October 01, 2023, ROSHN Group, a prominent mixed-asset real estate developer involved in the Public Investment Fund's giga-project, has reaffirmed its commitment to partnering with the Zahra Association for the National Breast Cancer Awareness Campaign. This marks the second consecutive year of collaboration, as detailed in a press release by ROSH Group.

As part of this collaboration, ROSHN will serve as a sponsor for two significant non-competitive breast cancer awareness walks known as 'Making Strides Against Breast Cancer.' These walks, scheduled to take place in Riyadh and Jeddah, have evolved into the nation's largest and most impactful breast cancer awareness initiatives.

In addition to the walks, ROSHN will set up breast cancer awareness and education booths within its offices and sales centers in Riyadh and Jeddah. These efforts aim to emphasize the critical importance of early detection in the fight against breast cancer.

The formalization of this partnership occurred during a signing ceremony held at ROSHN's SEDRA Sales Center on September 26th. The event was attended by notable figures, including Princess Haifa Al-Faisal Al Saud, Chairwoman of Zahra [Breast] Cancer Association, Ghada Alrumayan, Group Chief Marketing & Communication Officer of ROSHN, Nasreen Aldossary, Group Chief Human Resources Officer of ROSHN, and Hanadi Aloutha, CEO of Zahra [Breast] Cancer Association.

In a statement, Ghada Alrumayan, GCMO of ROSHN, expressed the group's commitment to supporting initiatives that empower Saudi individuals and families, ultimately enhancing their quality of life. ROSHN's collaboration with Zahra will be conducted through its Corporate Social Responsibility (CSR) arm, YUHYEEK. This initiative leverages ROSHN's extensive reach, capabilities, and resources to create a measurable and positive impact on the lives of those in need across the Kingdom.

Through the YUHYEEK initiative, ROSHN actively implements and supports projects across Saudi Arabia that promote various aspects of community development, environmental sustainability, health and wellness, arts and culture, sports, and education, contributing to the realization of Vision 2030's goals and the transformation of Saudi lives.

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