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  • Sheryll Mericido

Saudia announced as Platinum Partner and Official Airline for Riyadh Season

Jeddah: Saudia has revealed its role as the Platinum Partner and Official Airline for the fourth edition of Riyadh Season, set to commence on October 28th. This major sponsorship aligns with Saudia's commitment to its reimagined brand and its pivotal role in advancing the objectives of Saudi Vision 2030 by facilitating travel both domestically and internationally, all while elevating the travel experience.

Passengers flying with Saudia during Riyadh Season can look forward to a host of surprises and exclusive offers, reflecting the airline's fresh brand focus on enhancing every aspect of the passenger journey. Additionally, Saudia will take on a prominent role as the Presenting Partner for various global events and activities during the grand event, igniting excitement among visitors and garnering extensive media coverage.

Khaled Tash, Saudia Group Chief Marketing Officer, emphasized the airline's significant involvement in Riyadh Season under its new image. Riyadh Season has consistently grown in prominence, attracting visitors from around the world, and Saudia's participation is key to connecting the world to Saudi Arabia through its extensive flight network spanning over a hundred destinations across four continents. Tash also underscored the past successes of the partnership with Riyadh Season and its enhanced significance this year, following the launch of Saudia's new brand and era. This transformation empowers the airline to execute strategies supporting ambitious Vision projects, deliver premium services to passengers, and infuse Saudi culture into its offerings.

Saudia's overarching goal is to contribute to positioning Saudi Arabia as a leading destination for tourism, culture, and entertainment by hosting diverse events across various sectors. This effort leverages the Kingdom's strategic location as a bridge between three continents, bolstered by Saudia's young and expanding fleet, characterized by operational efficiency and sustainability in the aviation sector, ensuring it meets current and future travel demands.

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