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  • Ahmed Saleh

Saudia Group Makes Debut International Appearance at Dubai Airshow 2023

Jeddah, Saudi Arabia: Saudia Group is set to make a significant splash at the forthcoming Dubai Airshow 2023, which will take place from November 13th to 17th at Al Maktoum International Airport in Dubai. This marks the Group's first international presence following its recent rebrand, symbolizing a new era for the company.

By participating in this high-profile event, Saudia Group is reaffirming its status as a prominent global aviation leader. It will showcase its expanding capabilities and a wide range of enhanced services and products tailored to meet the needs of the Middle East and North Africa (MENA) region, spanning the entire aviation industry spectrum, from manufacturing to comprehensive training.

Visitors and aviation enthusiasts can anticipate an exceptional experience at the Saudia Group's interactive pavilion. Here, the company will present its industry-leading aviation services and solutions, which play a crucial role in realizing Vision 2030. This will encompass the Group's endeavors in localizing services within the Kingdom, as well as its strategic plans centered around the Jeddah Hub. Moreover, the Group will unveil its latest digital transformation services and introduce the world to "Saudia," an AI-powered ChatGPT, representing a pioneering innovation in customer service.

Two aircraft will be on display for visitors to explore: a Saudia Boeing 787-10 showcasing the new brand livery, and a flyadeal Airbus 320neo. The B787-10 aircraft will provide a glimpse of Saudia's latest amenity kits and offer food samples that encapsulate the essence of the rebrand.

Furthermore, the pavilion will spotlight the most recent innovations from Saudia Group's rebranded Strategic Business Units (SBUs), including Saudia Technic (formerly known as Saudia Aerospace Engineering Industries), Saudia Academy (formerly known as Prince Sultan Aviation Academy), Saudia Private (formerly known as Saudia Private Aviation), Saudia Cargo, Saudi Logistics Services, Saudi Ground Services Company, and Saudia Royal Fleet. This display underscores the Group's commitment to leading the way in the aviation industry and delivering cutting-edge solutions to meet the evolving needs of the region.

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