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  • Ahmed Saleh

SBF partners with JCSA for Riyadh Dirt Sprint sponsorship

Riyadh, February 21, 2024, The Sports Boulevard Foundation (SBF) has solidified its collaboration with the Jockey Club of Saudi Arabia (JCSA) through an official sponsorship agreement for the Sports Boulevard Riyadh Dirt Sprint race, a highlight of the evening events during the esteemed 2024 Saudi Cup, renowned as the globe's most prestigious horse race.

The signing ceremony, graced by the presence of Prince Bandar bin Khalid Al-Faisal, chairman of the Equestrian Authority and the JCSA, saw the formalization of the partnership between JCSA's chief executive, Ziad Al-Mogren, and SBF's chief executive, Jayne McGivern.

This marks the second consecutive year of Sports Boulevard's sponsorship of the Saudi Cup, a testament to the foundation's commitment to promoting equestrian sports in Riyadh. Notably, this year's Saudi Cup boasts a combined prize pool exceeding $37.35 million, reflecting a $2 million increase from the previous edition and promising to attract the finest racehorses, jockeys, trainers, and owners from around the world.

Al-Mogren expressed enthusiasm about the collaboration, emphasizing how Sports Boulevard's sponsorship of Riyadh Season races aligns seamlessly with JCSA's mission to democratize equestrian sports in Saudi Arabia. He anticipates that this partnership will play a pivotal role in introducing more residents of Riyadh to the captivating world of horse racing.

Meanwhile, McGivern articulated her fervent belief in the transformative power of sports, particularly in fostering community engagement and promoting wellbeing. She underscored the rich heritage of horseracing in Saudi Arabia, noting the event's lineage tracing back to Arabian bloodlines. McGivern emphasized the partnership as an opportunity to facilitate grassroots involvement in sports activities, including horse-riding, thereby enriching the cultural fabric of Riyadh and beyond.

The Saudi Cup, scheduled for February 23 and 24 at the prestigious King Abdulaziz Racecourse in Riyadh, promises an exhilarating experience for attendees. Through this partnership, visitors will have ample opportunities to familiarize themselves with the Sports Boulevard initiative. SBF's booth will serve as a hub for information dissemination, offering insights into how this megaproject is poised to revolutionize health and wellness initiatives in Riyadh and beyond.

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