Red Sea Global Opens Jayasom Wellness Resort AMAALA

Red Sea Global (RSG), the regenerative tourism developer behind some of the Kingdom of Saudi Arabia’s most ambitious destinations, has opened Jayasom Wellness Resort AMAALA, introducing a distinctive holistic health offering to the Red Sea coast. The announcement, released via the Saudi Press Agency, marks the global debut of the Jayasom wellness brand and adds a new dimension to AMAALA’s growing portfolio of world-class hospitality experiences. Located on Triple Bay’s largest cove, the resort comprises 153 keys alongside 24 residences, forming part of AMAALA’s secluded wellness core where nature and hospitality converge in a setting designed for reflection and renewal.

Context and Background

AMAALA is one of the flagship destinations being developed by Red Sea Global, the developer wholly owned by the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund. Situated along the northwestern coast near the Tabuk mountains, the destination is being delivered in phases as part of the Kingdom’s broader strategy to diversify its economy and establish itself as a leading global tourism and wellness hub.

The opening of Jayasom Wellness Resort AMAALA represents the seventh resort to open at AMAALA, reflecting the steady progress of the destination’s phased delivery. In the coming months, a further two resorts are expected to join an expanding portfolio that will include branded residences, integrated wellness facilities, a marina, curated retail, a marine life experiential institute, and destination dining.

Key Details

Designed by Heah & Co., with interiors by Studio Carter, the resort brings together Arab and Eastern healing traditions alongside contemporary, evidence-based practices. This philosophy reflects centuries of knowledge exchange across cultures, including contributions from pioneering scholars such as Ibn Sina (Avicenna). The wellness offering spans holistic health, fitness, physiotherapy, nutrition, spa, and beauty, supported by consultations, movement sessions, and daily activities tailored to individual goals such as women’s health, couples and family wellbeing, and health, weight, and lifestyle reset programs.

“As we launch the first Jayasom globally, we are bringing a new dimension to AMAALA’s wellness offering,” said Red Sea Global Group CEO John Pagano. “Its dedicated, all-inclusive wellness retreats combine contemporary, evidence-based practices with Arab and Eastern healing traditions. Its personalized approach complements our ambition for AMAALA to become the world’s most comprehensive wellness destination supporting guests on their long-term health journeys in an exceptional natural environment.”

Nutrition forms an integral part of the guest experience, with eight dining venues designed to support balanced lifestyles. The restaurants and cafés offer cuisines inspired by regional and international traditions, emphasizing fresh, seasonal ingredients and nutritious dishes. Interactive culinary experiences and specialty concepts further encourage guests to explore the role of food in healthy living.

The resort is divided into an adults-only wellness zone, providing a sanctuary focused on holistic therapies, physiotherapy, fitness, and Pilates, and a dedicated family experience featuring age-specific facilities and activities designed to support connection, movement, and healthy habits. The Jayasom Residences comprise a limited collection of two- to four-bedroom beachfront villas with private pools and expansive sea-facing terraces. Residents enjoy exclusive privileges including complimentary wellness retreats, preferred access to treatments and dining, and invitations to Jayasom events worldwide.

Nestled between the Red Sea and the dramatic Tabuk mountains, the resort offers opportunities for hiking, trail running, cycling, kayaking, stand-up paddleboarding, snorkeling, and diving. Along with the rest of the destination, Jayasom Wellness Resort AMAALA is fully powered by solar energy and supports AMAALA’s ambition to achieve a 30 percent net conservation gain by 2040.

Implications and Impact

The opening of Jayasom Wellness Resort AMAALA underscores the Kingdom’s increasing prominence in the global wellness tourism market, a sector valued in the hundreds of billions of dollars annually. By combining regenerative design principles, renewable energy, and culturally rooted healing traditions, the resort positions Saudi Arabia as a destination capable of competing with established wellness hubs in Europe and Southeast Asia.

For international travelers, the resort offers a compelling proposition: a fully integrated wellness retreat set within one of the world’s most pristine coastal environments, with direct access to marine and mountain activities. The emphasis on solar power and conservation aligns with growing consumer demand for sustainable travel experiences, while the presence of branded residences signals long-term confidence in the destination’s appeal.

The development also carries significant economic implications for the Tabuk region, creating hospitality jobs, supporting local supply chains, and attracting high-value visitors. As more resorts come online, AMAALA is expected to contribute meaningfully to Saudi Arabia’s tourism targets, including the goal of welcoming 150 million visitors annually by 2030.

Vision 2030 Alignment

The launch of Jayasom Wellness Resort AMAALA directly supports Saudi Arabia’s Vision 2030 objectives, which seek to diversify the national economy away from oil dependence, expand the tourism sector, and enhance quality of life for citizens and visitors alike. As part of the Public Investment Fund’s portfolio, Red Sea Global and AMAALA exemplify the Kingdom’s commitment to sustainable development, cultural heritage, and world-class hospitality. With each new resort opening, Saudi Arabia moves closer to realizing its ambition of becoming a global leader in regenerative tourism, demonstrating that economic growth and environmental stewardship can advance together.

20 Questions

Q1. What is Jayasom Wellness Resort AMAALA?

A1. Jayasom Wellness Resort AMAALA is a new holistic health resort opened by Red Sea Global on Triple Bay’s largest cove. It features 153 keys and 24 residences, marking the global debut of the Jayasom wellness brand and expanding AMAALA’s wellness offerings.

Q2. Who developed Jayasom Wellness Resort AMAALA?

A2. The resort was developed by Red Sea Global, the regenerative tourism developer wholly owned by Saudi Arabia’s Public Investment Fund. RSG is responsible for several flagship destinations along the Kingdom’s Red Sea coast.

Q3. Where is the resort located?

A3. The resort is located on Triple Bay’s largest cove within the AMAALA destination, situated along Saudi Arabia’s Red Sea coast near the Tabuk mountains, offering guests access to both coastal and mountain landscapes.

Q4. Who designed the resort?

A4. The resort was designed by Heah & Co., with interiors by Studio Carter. Their work reflects a blend of contemporary design and the natural surroundings of the Red Sea region.

Q5. What is the wellness philosophy of Jayasom?

A5. Jayasom combines Arab and Eastern healing traditions with contemporary, evidence-based practices. The approach draws on centuries of knowledge exchange, including contributions from scholars such as Ibn Sina, also known as Avicenna.

Q6. What wellness services are offered?

A6. The resort offers holistic health, fitness, physiotherapy, nutrition, spa, and beauty services. Guests receive personalized programs supported by consultations, movement sessions, and daily activities tailored to individual goals.

Q7. What types of guest programs are available?

A7. Programs are tailored to goals including women’s health, couples and family wellbeing, and health, weight, and lifestyle reset. Each journey is personalized to support guests on their long-term health journeys.

Q8. How many dining venues does the resort have?

A8. The resort features eight dining venues offering cuisines inspired by regional and international traditions. The emphasis is on fresh, seasonal ingredients and nutritious dishes that support balanced lifestyles.

Q9. Is there a family section at the resort?

A9. Yes, the resort is divided into an adults-only wellness zone and a dedicated family experience. The family area features age-specific facilities and activities designed to support connection, movement, and healthy habits.

Q10. What are the Jayasom Residences?

A10. The Jayasom Residences are a limited collection of two- to four-bedroom beachfront villas with private pools and sea-facing terraces. Residents enjoy privileges such as complimentary wellness retreats and preferred access to treatments and dining.

Q11. What outdoor activities are available?

A11. Guests can enjoy hiking, trail running, cycling, kayaking, stand-up paddleboarding, snorkeling, and diving. The resort’s location between the Red Sea and Tabuk mountains provides diverse land and water-based activities.

Q12. Is the resort environmentally sustainable?

A12. Yes, Jayasom Wellness Resort AMAALA is fully powered by solar energy. It also supports the destination’s ambition to achieve a 30 percent net conservation gain by 2040, reflecting RSG’s regenerative tourism approach.

Q13. What did the Red Sea Global Group CEO say about the opening?

A13. John Pagano said the launch brings a new dimension to AMAALA’s wellness offering, combining evidence-based practices with Arab and Eastern healing traditions, and complements the ambition for AMAALA to become the world’s most comprehensive wellness destination.

Q14. How many resorts have opened at AMAALA so far?

A14. Jayasom Wellness Resort AMAALA is the seventh resort to open at AMAALA. In the coming months, a further two resorts are expected to join the growing portfolio, alongside other facilities.

Q15. What other facilities will AMAALA include?

A15. AMAALA will feature branded residences, integrated wellness facilities, a marina, curated retail, a marine life experiential institute, and destination dining, forming a comprehensive luxury destination on the Red Sea coast.

Q16. What is the significance of this opening for Saudi tourism?

A16. The opening strengthens Saudi Arabia’s position in the global wellness tourism market and supports the Kingdom’s goal of welcoming 150 million visitors annually by 2030, while creating jobs and attracting high-value travelers to the Tabuk region.

Q17. What is Red Sea Global’s role in Vision 2030?

A17. Red Sea Global is a key vehicle for Vision 2030, developing regenerative tourism destinations that diversify the economy, create employment, and showcase Saudi Arabia’s commitment to sustainable development and world-class hospitality.

Q18. When did the resort open?

A18. The opening was announced on September 16, 2026, according to the Saudi Press Agency. The resort is now welcoming guests as part of AMAALA’s phased delivery.

Q19. What makes AMAALA a unique wellness destination?

A19. AMAALA combines secluded coastal settings, regenerative design, and comprehensive wellness offerings. Its wellness core integrates nature, hospitality, and evidence-based practices, positioning it as a distinctive global destination for health-focused travel.

Q20. How does the resort support Saudi Arabia’s sustainability goals?

A20. The resort runs entirely on solar energy and contributes to AMAALA’s target of a 30 percent net conservation gain by 2040. This aligns with the Kingdom’s broader environmental commitments under

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