French President Emmanuel Macron visited AlUla Governorate on December 4, 2024, launching the landmark “Villa Hegra” project, the first Saudi-French cultural institution in the Kingdom, as part of a strategic partnership between the Royal Commission for AlUla (RCU) and the French Agency for AlUla Development. The visit, reported by the Saudi Press Agency (SPA), underscored the deep and expanding cultural, economic, and diplomatic ties between the Kingdom of Saudi Arabia and France, and highlighted AlUla’s emergence as a global hub for heritage, creativity, and sustainable development. Accompanied by senior Saudi officials, including Madinah Governor Prince Salman bin Sultan bin Abdulaziz, Minister of Culture and RCU Governor Prince Badr bin Farhan bin Abdullah, Minister of Foreign Affairs Prince Faisal bin Farhan bin Abdullah, and Minister of Commerce Dr. Majid Al-Kassabi, President Macron toured the “Saudi-French Partnership Exhibition” at Maraya Hall, reviewing achievements since the partnership began in 2018.
Could this visit mark a new chapter in international cultural diplomacy? The exhibition showcased models and panels detailing joint efforts in culture, arts, sustainable agriculture, training, knowledge exchange, sports, filmmaking, tourism, hospitality, transportation, and archaeological preservation. The visit also included a tour of Hegra (Al-Hijr), Saudi Arabia’s first UNESCO World Heritage Site, reinforcing the Kingdom’s commitment to preserving and sharing its rich heritage with the world. The partnership aligns closely with Saudi Vision 2030, which seeks to diversify the economy, empower communities, and position the Kingdom as a global leader in culture and tourism.
Context and Background
How did the Saudi-French partnership in AlUla evolve into such a transformative force? The strategic partnership was established in 2018 through a government agreement between Saudi Arabia and France, aiming to develop AlUla as a world-class cultural and tourism destination while preserving its unique heritage. The Royal Commission for AlUla (RCU), chaired by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the RCU, has been the driving force behind this vision. The French Agency for AlUla Development, established in 2018 and chaired by Jean-Yves Le Drian, has provided French expertise in research, arts, tourism, innovation, training, advanced engineering, and sustainable development.
Since its inception, the partnership has achieved significant milestones, including preliminary initiatives for Villa Hegra launched in 2023 and 2024 in collaboration with French entities such as Le Forum des Images and Palais Garnier. These programs, targeting youth and the local community, feature film screenings, digital concerts, creative workshops, student exchanges, and academic research. The partnership also encompasses an academic collaboration with Paris 1 Panthéon-Sorbonne University, focusing on the “Jossin and Savignac” academic chair, which strengthens education, research, and capacity building in AlUla. This collaboration offers young people in AlUla opportunities to study tourism management, cultural heritage, archaeology, art history, and museum studies, thereby empowering the next generation of Saudi leaders and innovators.
The partnership’s archaeological component has yielded remarkable discoveries, including the Bronze Age city of “Al-Natah” in the Khaybar Oasis. This finding provides evidence of settled societies in the northwestern Arabian Peninsula during that era, challenging prior assumptions about life in the region. Such discoveries not only enrich global historical knowledge but also reinforce AlUla’s status as an open-air museum and a testament to the Kingdom’s deep-rooted civilization.
Key Details
What does the launch of Villa Hegra signify for cultural diplomacy? Villa Hegra, the first Saudi-French cultural institution in the Kingdom, is a flagship project of the partnership. It aims to enhance global cultural diplomacy through cooperation and creativity, empowering communities and fostering dialogue. The institution will host a range of ambitious projects supported by French expertise in research, arts, tourism, innovation, training, advanced engineering, and sustainable development. During the visit, President Macron was briefed on the progress of major projects, including the construction of the Sharaan Nature Resort and the International Summit Centre, both designed by renowned French architect Jean Nouvel. These projects are meticulously carved inside a mountain of sandstone dating back 500 million years, embodying innovation in design and architecture while adhering to environmental and cultural standards.
Prince Badr bin Abdullah, Minister of Culture and RCU Governor, emphasized the deep cultural cooperation between Saudi Arabia and France, stating that their strategic partnership in AlUla reflects the capacity of international cultural cooperation among friends to open broad spaces for cultural creativity, considering culture as a contribution to enhancing sustainable development. He noted that the achievements in AlUla in light of the Saudi-French partnership pave the way for greater accomplishments under the leadership and guidance of Crown Prince Mohammed bin Salman. The Minister of Culture also highlighted that the Villa Hegra project has the potential to transform AlUla into a global hub for cultural creativity and dialogue, enhancing the preservation of human heritage and opening new avenues for cultural creativity to the world.
Abeer Al Akel, acting Chief Executive of the RCU, emphasized the importance of the relationship between the commission and the French Agency for AlUla Development, which represents the cornerstone in AlUla’s renewal and transformation into the world’s largest living museum. She stated that President Macron’s visit to AlUla embodies an opportunity to showcase achievements built on a legacy of mutual cooperation, commitment to shared ambitions, and the innovation of a sustainable future of success. Jean-Yves Le Drian, Chairman of the French Agency for AlUla Development, described the visit as an important step in enhancing friendship and cooperation between France and Saudi Arabia, coinciding with the signing of new cultural agreements in Riyadh and providing an opportunity to celebrate previous achievements and launch the second phase of this distinctive bilateral partnership.
International and Regional Impact
How does the Saudi-French partnership in AlUla influence regional and global cultural dynamics? The partnership serves as a model for international cultural cooperation, demonstrating how nations can collaborate to preserve heritage while fostering innovation and sustainable development. It enhances Saudi Arabia’s role as a bridge between cultures and civilizations, aligning with the Kingdom’s Vision 2030 goal of becoming a global cultural and tourism hub. The visit of President Macron, accompanied by a delegation of French ministers and officials including Minister for Europe and Foreign Affairs Jean-Noël Barrot, Minister of the Armed Forces Sébastien Lecornu, and Minister of Culture Rachida Dati, underscores the high-level commitment to this partnership.
The agreements and partnerships between the RCU and France are part of efforts aimed at enhancing AlUla’s status as a global cultural icon and achieving a comprehensive vision that enhances cultural understanding. These endeavors also aim to create new opportunities for creativity and innovation, making AlUla an inspiring model for sustainable cultural and economic development. The second phase of the partnership will feature a significant increase and diversity in artistic and cultural offerings in AlUla, with a focus on sustainable and responsible tourism, supporting Saudi Vision 2030. This phase will further solidify AlUla’s position as a premier destination for travelers seeking authentic cultural experiences, thereby boosting the Kingdom’s tourism sector and contributing to economic diversification.
Economic and Strategic Significance
What economic benefits does the Saudi-French partnership bring to AlUla and the Kingdom? The partnership has catalyzed significant investment in infrastructure, hospitality, and cultural facilities, creating jobs and stimulating local businesses. The development of Sharaan Nature Resort and the International Summit Centre, for instance, is expected to attract high-end tourism and host international events, further elevating AlUla’s global profile. The focus on sustainable and responsible tourism ensures that economic growth is balanced with environmental stewardship, preserving AlUla’s natural and cultural heritage for future generations.
Strategically, the partnership reinforces Saudi Arabia’s position as a leader in cultural diplomacy and soft power. By collaborating with France, a nation renowned for its cultural heritage and expertise, the Kingdom demonstrates its commitment to international engagement and mutual respect. This alignment supports Vision 2030’s objectives of diversifying the economy, fostering international partnerships, and enhancing the quality of life for Saudi citizens. The academic and training components of the partnership also build local capacity, equipping young Saudis with skills in tourism management, archaeology, and museum studies, thereby contributing to a knowledge-based economy.
Vision 2030 Alignment
How does the Saudi-French partnership in AlUla exemplify the goals of Vision 2030? Vision 2030, launched by Crown Prince Mohammed bin Salman, aims to transform Saudi Arabia into a diversified, innovative, and globally engaged nation. The partnership directly supports several Vision 2030 pillars, including creating a vibrant society, a thriving economy, and an ambitious nation. By developing AlUla as a global cultural destination, the partnership enhances cultural heritage preservation, promotes tourism, and fosters international cooperation—all key to achieving the Kingdom’s aspirations.
Under the leadership and guidance of Crown Prince Mohammed bin Salman, the Royal Commission for AlUla continues to drive forward projects that blend tradition with modernity, ensuring that AlUla remains a source of pride for the Kingdom and a beacon of cultural dialogue for the world. The Villa Hegra project, as the first Saudi-French cultural institution, symbolizes the enduring friendship between the two nations and their shared commitment to creativity, sustainability, and mutual understanding. As the partnership enters its second phase, it promises to deliver even greater achievements, further solidifying AlUla’s status as the world’s largest living museum and a testament to the power of international collaboration in realizing Vision 2030.
20 Questions
Q1. What was the main purpose of French President Emmanuel Macron’s visit to AlUla?
A1. President Macron’s visit launched the “Villa Hegra” project, the first Saudi-French cultural institution, and reviewed the strategic partnership between the Royal Commission for AlUla and the French Agency for AlUla Development, highlighting cultural, economic, and diplomatic cooperation.
Q2. When and where did President Macron’s visit take place?
A2. The visit took place on December 4, 2024, in AlUla Governorate, Saudi Arabia, where President Macron toured the “Saudi-French Partnership Exhibition” at Maraya Hall and visited the Hegra UNESCO World Heritage Site.
Q3. Who accompanied President Macron during his visit to AlUla?
A3. He was accompanied by Madinah Governor Prince Salman bin Sultan bin Abdulaziz, Minister of Culture and RCU Governor Prince Badr bin Farhan bin Abdullah, Minister of Foreign Affairs Prince Faisal bin Farhan bin Abdullah, Minister of Commerce Dr. Majid Al-Kassabi, and other Saudi and French officials.
Q4. What is Villa Hegra and why is it significant?
A4. Villa Hegra is the first Saudi-French cultural institution in the Kingdom, launched during President Macron’s visit. It aims to enhance global cultural diplomacy through cooperation and creativity, empowering communities and fostering dialogue, and symbolizes the deepening cultural ties between the two nations.
Q5. When was the Saudi-French partnership for AlUla established?
A5. The strategic partnership was established in 2018 through a government agreement between Saudi Arabia and France, aiming to develop AlUla as a global cultural destination while preserving its heritage.
Q6. What are some key programs under the Saudi-French partnership?
A6. Key programs include preliminary initiatives for Villa Hegra launched in 2023 and 2024 with French entities like Le Forum des Images and Palais Garnier, featuring film screenings, digital concerts, creative workshops, student exchanges, and academic research.
Q7. How does the partnership support education and youth in AlUla?
A7. The partnership includes an academic collaboration with Paris 1 Panthéon-Sorbonne University, focusing on the “Jossin and Savignac” academic chair, offering young people in AlUla opportunities to study tourism management, cultural heritage, archaeology, art history, and museum studies.
Q8. What archaeological discoveries were discussed during the visit?
A8. Discussions included the Bronze Age city of “Al-Natah” in the Khaybar Oasis, providing evidence of settled societies in the northwestern Arabian Peninsula and challenging prior assumptions about life in the region.
Q9. What major projects are underway in AlUla with French involvement?
A9. Major projects include the Sharaan Nature Resort and the International Summit Centre, both designed by French architect Jean Nouvel, carved inside a 500-million-year-old sandstone mountain, embodying innovative design and environmental standards.
Q10. What did Prince Badr bin Abdullah say about the partnership?
A10. Prince Badr bin Abdullah, Minister of Culture and RCU Governor, emphasized the deep cultural cooperation between Saudi Arabia and France, stating that their strategic partnership reflects the capacity of international cultural cooperation to open broad spaces for cultural creativity and sustainable development.
Q11. How does the partnership align with Saudi Vision 2030?
A11. The partnership supports Vision 2030 by enhancing cultural heritage preservation, promoting tourism, fostering international cooperation, diversifying the economy, and empowering communities, all key to achieving the Kingdom’s aspirations for a vibrant society and thriving economy.
Q12. What is the role of the French Agency for AlUla Development?
A12. The French Agency for AlUla Development, established in 2018 and chaired by Jean-Yves Le Drian, provides French expertise in research, arts, tourism, innovation, training, advanced engineering, and sustainable development to support AlUla’s transformation.
Q13. What did Abeer Al Akel say about the visit?
A13. Abeer Al Akel, acting Chief Executive of the RCU, emphasized the importance of the relationship between the commission and the French Agency, stating that President Macron’s visit showcases achievements built on mutual cooperation and commitment to a sustainable future.
Q14. What is the significance of AlUla as a cultural destination?
A14. AlUla is being transformed into the world’s largest living museum, showcasing Saudi Arabia’s rich heritage and natural beauty. It attracts global visitors and serves as a hub for cultural dialogue, creativity, and sustainable tourism, aligning with Vision 2030 goals.
Q15. How does the partnership promote sustainable tourism?
A15. The partnership focuses on sustainable and responsible tourism, ensuring that economic growth is balanced with environmental stewardship. Projects like the Sharaan Nature Resort are designed to preserve AlUla’s natural and cultural heritage while offering unique visitor experiences.
Q16. What French officials accompanied President Macron?
A16. French officials included Minister for Europe and Foreign Affairs Jean-Noël Barrot, Minister of the Armed Forces Sébastien Lecornu, and Minister of Culture Rachida Dati, underscoring the high-level commitment to the partnership.
Q17. What is the second phase of the Saudi-French partnership?
A17. The second phase will feature a significant increase and diversity in artistic and cultural offerings in AlUla, with a focus on sustainable tourism, supporting Vision 2030 and further solidifying AlUla’s position as a global cultural icon.
Q18. How does the partnership benefit the local community in AlUla?
A18. The partnership creates jobs, supports local businesses, and provides educational opportunities for youth through academic collaborations and training programs, empowering the community and fostering sustainable development.
Q19. What is the significance of the Hegra UNESCO World Heritage Site?
A19. Hegra (Al-Hijr) is Saudi Arabia’s first UNESCO World Heritage Site, showcasing the Nabataean civilization’s architectural marvels. Its preservation and promotion are central to AlUla’s cultural tourism strategy and global heritage recognition.
Q20. How does the Saudi-French partnership enhance cultural diplomacy?
A20. The partnership enhances cultural diplomacy by fostering international cooperation, dialogue, and mutual understanding. It positions Saudi Arabia as a bridge between cultures, promoting global cultural exchange and reinforcing the Kingdom’s role as a leader in heritage preservation and creative innovation.
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