Monsha’at Launches Advisory Week for Entrepreneurs in Jeddah

The Small and Medium Enterprises General Authority (Monsha’at) launched its Advisory and Consultancy Programs Week on November 15, 2026, at the SMEs Support Center in Jeddah, bringing together entrepreneurs, business owners, and industry experts to enhance the skills of small and medium enterprise leaders. The event, reported by the Saudi Press Agency, underscores Saudi Arabia’s commitment to fostering a vibrant entrepreneurial ecosystem aligned with Vision 2030. By providing specialized guidance across multiple business disciplines, Monsha’at aims to equip participants with the tools needed to navigate the complexities of starting and scaling ventures in the Kingdom’s rapidly evolving economy.

Have you ever wondered how a simple idea can transform into a thriving enterprise? In Saudi Arabia, the answer increasingly lies in targeted support programs like those offered by Monsha’at. The Advisory and Consultancy Programs Week is designed to strengthen participants’ capabilities in areas such as operations, planning, strategy, technology, feasibility studies, human resources, sales and marketing, accounting and finance, and management consultancy. These sessions are not just theoretical; they are practical, hands-on workshops led by seasoned experts who understand the unique challenges and opportunities within the Saudi market. This initiative reflects a broader national effort to diversify the economy, reduce dependence on oil, and create a dynamic private sector driven by innovation and entrepreneurship.

Context and Background

Why is Saudi Arabia placing such a strong emphasis on small and medium enterprises? The answer lies in the Kingdom’s ambitious Vision 2030, which seeks to transform the economy by empowering the private sector and boosting the contribution of SMEs to the GDP. Monsha’at, established in 2016, is the government body tasked with regulating, supporting, and developing SMEs in Saudi Arabia. It plays a pivotal role in creating a conducive environment for entrepreneurs, offering a range of services from financing to training. The Advisory and Consultancy Programs Week is one of many initiatives by Monsha’at to provide direct support to business owners, helping them overcome common hurdles such as access to finance, market entry, and operational efficiency.

The event in Jeddah is particularly significant given the city’s status as a commercial hub and gateway to the Red Sea. Jeddah’s diverse economy, which includes trade, logistics, tourism, and manufacturing, makes it an ideal location for such a gathering. Entrepreneurs from various sectors, including wholesale and retail, education and training, marketing and media services, manufacturing, e-commerce, and innovation, are participating. By targeting these sectors, Monsha’at addresses the specific needs of businesses that are crucial to the Kingdom’s economic diversification. Moreover, the inclusion of topics like lending and financing, financial facilities, investment, operations, and management ensures that participants receive a holistic understanding of what it takes to build a sustainable enterprise.

Key Details of the Program

What exactly does the Advisory and Consultancy Programs Week entail? The event spans several days and features a series of workshops, one-on-one advisory sessions, and panel discussions. Experts and specialists from various fields are on hand to provide personalized guidance. The program covers a wide range of topics, starting with foundational aspects like business planning and strategy. Participants learn how to develop robust business models, conduct market research, and create feasibility studies that stand up to scrutiny from investors and lenders. The sessions on operations and management consultancy help entrepreneurs streamline their processes, improve productivity, and adopt best practices in supply chain management and quality control.

Technology and innovation are also central themes. In an era where digital transformation is reshaping industries, Monsha’at ensures that SMEs are not left behind. Workshops on e-commerce and digital marketing equip participants with the skills to leverage online platforms, reach wider audiences, and compete in the digital economy. Additionally, the program addresses human resources, teaching entrepreneurs how to attract, retain, and develop talent—a critical factor for growth. Sales and marketing sessions focus on effective strategies to penetrate new markets and build strong brands. Accounting and finance modules demystify financial statements, budgeting, and cash flow management, empowering business owners to make informed decisions. The inclusion of lending and financing topics connects entrepreneurs with financial institutions and explains the various facilities available, from bank loans to venture capital.

International and Regional Impact

How does Saudi Arabia’s support for SMEs resonate beyond its borders? The Kingdom’s efforts to build a robust SME sector are part of a larger regional trend. Across the Middle East, governments are recognizing the potential of small businesses to drive job creation and innovation. Saudi Arabia’s approach, however, is distinguished by its scale and integration with national strategy. By hosting events like the Advisory and Consultancy Programs Week, the Kingdom positions itself as a leader in entrepreneurial development. International observers and investors take note of such initiatives, as they signal a stable and supportive business environment. This can attract foreign direct investment and foster cross-border partnerships.

Furthermore, the knowledge and skills imparted at these programs can have a ripple effect. Entrepreneurs who benefit from the training are more likely to succeed, create jobs, and contribute to the economy. Their success stories can inspire others in the region, creating a culture of entrepreneurship that transcends national boundaries. Saudi Arabia’s commitment to sharing its expertise and best practices is evident in its participation in global forums and its efforts to collaborate with international organizations. The Advisory and Consultancy Programs Week, while a local event, is a testament to the Kingdom’s broader vision of economic integration and cooperation.

Economic and Strategic Significance

Why are SMEs considered the backbone of Saudi Arabia’s economic transformation? Small and medium enterprises account for a significant portion of employment and GDP in many developed economies, and Saudi Arabia aims to replicate this success. Under Vision 2030, the Kingdom targets increasing the SME sector’s contribution to GDP from 20% to 35% by 2030. This ambitious goal requires not only the creation of new businesses but also the growth and sustainability of existing ones. Programs like the Advisory and Consultancy Programs Week directly address the challenges that often cause SMEs to fail, such as lack of managerial expertise, inadequate financial planning, and poor market positioning. By providing targeted support, Monsha’at helps mitigate these risks and enhances the survival and growth rates of SMEs.

Strategically, a thriving SME sector reduces the Kingdom’s reliance on oil revenues and creates a more resilient economy. It also fosters innovation, as small businesses are often at the forefront of developing new products and services. The sectors covered in the program—manufacturing, e-commerce, innovation, and others—are precisely those that can drive diversification. Moreover, by empowering entrepreneurs, Saudi Arabia taps into the creativity and energy of its youthful population. With a median age of around 30, the Kingdom has a large pool of potential entrepreneurs eager to make their mark. Initiatives like this week’s event provide them with the necessary tools and confidence to turn their ideas into successful ventures.

Vision 2030 Alignment

How does the Advisory and Consultancy Programs Week fit into the grand tapestry of Vision 2030? It is a direct embodiment of the vision’s core pillars: a vibrant society, a thriving economy, and an ambitious nation. By investing in human capital and fostering a culture of entrepreneurship, Saudi Arabia is building the foundations for long-term prosperity. Monsha’at’s work aligns with several Vision 2030 programs, including the National Transformation Program and the Private Sector Stimulation initiatives. The event also supports the goal of increasing women’s participation in the workforce, as many participants are likely to be female entrepreneurs who are increasingly taking advantage of the supportive ecosystem.

Looking ahead, the success of such programs will be measured by the growth of SMEs, job creation, and economic diversification. The Saudi government continues to introduce reforms to ease doing business, improve access to finance, and cut red tape. As these efforts compound, the Kingdom is poised to become a hub for entrepreneurship and innovation in the region. The Advisory and Consultancy Programs Week in Jeddah is more than just a training event; it is a catalyst for change, empowering individuals to contribute to the nation’s transformation. With each entrepreneur who gains the skills to succeed, Saudi Arabia moves closer to realizing its Vision 2030 ambitions, ensuring a prosperous and sustainable future for all.

20 Questions

Q1. What is the Advisory and Consultancy Programs Week?

A1. The Advisory and Consultancy Programs Week is an initiative by Monsha’at, the Small and Medium Enterprises General Authority, held at the SMEs Support Center in Jeddah. It offers workshops and advisory sessions to develop entrepreneurs’ skills in various business areas, supporting Saudi Arabia’s Vision 2030 goals.

Q2. Who organized the Advisory and Consultancy Programs Week?

A2. The event was organized by the Small and Medium Enterprises General Authority (Monsha’at), a government body responsible for regulating, supporting, and developing SMEs in Saudi Arabia. Monsha’at regularly conducts such programs to empower entrepreneurs across the Kingdom.

Q3. Where did the Advisory and Consultancy Programs Week take place?

A3. It took place at the SMEs Support Center in Jeddah, a major commercial hub in Saudi Arabia. Jeddah’s strategic location and diverse economy make it an ideal venue for fostering entrepreneurship and business growth.

Q4. When was the Advisory and Consultancy Programs Week held?

A4. The event was held on November 15, 2026, as reported by the Saudi Press Agency. It is part of Monsha’at’s ongoing efforts to provide timely and relevant support to entrepreneurs and SME owners.

Q5. What are the main objectives of the Advisory and Consultancy Programs Week?

A5. The main objectives are to develop entrepreneurs’ skills, strengthen their capabilities in various business areas, and provide expert guidance. The event aims to help participants establish and grow successful ventures, contributing to economic diversification.

Q6. Who can participate in the Advisory and Consultancy Programs Week?

A6. The event is open to entrepreneurs, owners of small and medium-sized enterprises, and aspiring business founders. It brings together a diverse group of participants and experts to facilitate knowledge sharing and networking.

Q7. What topics are covered in the advisory and consultancy programs?

A7. Topics include operations, planning, strategy, technology, feasibility studies, human resources, sales and marketing, accounting and finance, and management consultancy. These cover essential aspects of establishing and managing entrepreneurial ventures.

Q8. Which sectors are targeted by the programs?

A8. The programs cover sectors such as wholesale and retail, education and training, marketing and media services, manufacturing, e-commerce, and innovation. They also address lending, financing, investment, operations, and management.

Q9. How do these programs help entrepreneurs in Saudi Arabia?

A9. They provide practical knowledge, expert advice, and networking opportunities. Entrepreneurs learn to overcome challenges like access to finance, market entry, and operational efficiency, increasing their chances of success and contribution to the economy.

Q10. What is Monsha’at’s role in supporting SMEs?

A10. Monsha’at regulates, supports, and develops SMEs in Saudi Arabia. It offers financing, training, and advisory services, and implements initiatives like the Advisory and Consultancy Programs Week to foster a vibrant entrepreneurial ecosystem aligned with Vision 2030.

Q11. How does the event align with Vision 2030?

A11. It directly supports Vision 2030 by empowering SMEs, which are key to economic diversification and job creation. The event helps increase the SME sector’s contribution to GDP, a core target of the vision.

Q12. What is the significance of holding the event in Jeddah?

A12. Jeddah is a commercial gateway and a hub for trade, logistics, and tourism. Holding the event there allows Monsha’at to reach a diverse pool of entrepreneurs and leverage the city’s dynamic business environment.

Q13. Are there any fees to attend the Advisory and Consultancy Programs Week?

A13. Monsha’at typically offers such programs free of charge or at minimal cost to encourage participation. Interested individuals should check with Monsha’at for specific details regarding registration and fees.

Q14. How can entrepreneurs register for future events?

A14. Entrepreneurs can register through Monsha’at’s official website or by visiting the SMEs Support Center in Jeddah. Monsha’at announces upcoming events and registration details via its official channels.

Q15. What kind of experts are involved in the programs?

A15. The programs feature experts and specialists in various fields, including business strategy, finance, marketing, technology, and human resources. They provide practical insights and one-on-one advice to participants.

Q16. Does the event include networking opportunities?

A16. Yes, the event brings together entrepreneurs, business owners, and experts, creating ample networking opportunities. Participants can connect with peers, mentors, and potential investors or partners.

Q17. How does Monsha’at measure the success of such programs?

A17. Success is measured by participant satisfaction, the growth and sustainability of SMEs, job creation, and the overall increase in the SME sector’s contribution to the economy. Monsha’at tracks these metrics to refine future initiatives.

Q18. Are there similar programs in other cities?

A18. Yes, Monsha’at organizes advisory and consultancy programs across various cities in Saudi Arabia, including Riyadh, Dammam, and Makkah, to ensure widespread access to support for entrepreneurs nationwide.

Q19. What financial facilities are discussed during the event?

A19. The event covers lending and financing options, including bank loans, venture capital, and government-backed financial facilities. Experts explain how entrepreneurs can access these resources to fund their ventures.

Q20. How can international entrepreneurs benefit from Monsha’at’s programs?

A20. International entrepreneurs can benefit by learning about the Saudi market, connecting with local partners, and accessing support to establish or expand their businesses in the Kingdom. Monsha’at’s programs are open to all who meet eligibility criteria.