Riyadh Season 2025 is set to unveil its latest spectacle, ‘Beast Land,’ on November 13, as announced by Turki Alalshikh, Chairman of the General Entertainment Authority (GEA). This new attraction, presented by international content creator MrBeast (Jimmy Donaldson), promises an unparalleled entertainment experience spanning over 188,000 square meters near Boulevard City and Boulevard World.
Context and Background
Riyadh Season has become a cornerstone of Saudi Arabia’s Vision 2030, transforming the capital into a global hub for entertainment and tourism. Each year, the event introduces innovative attractions that blend local culture with international appeal, drawing millions of visitors. Beast Land is the latest addition to this legacy, designed to push the boundaries of interactive entertainment.
Key Details
Beast Land is a massive zone featuring more than 15 main rides and 14 unique experiences, catering to thrill-seekers of all ages. Highlights include the Viking Coaster, Phantom XXL, Top Spin, and a 50-meter-high Bungee Jump. The Beast Arena, a dedicated competitive space, offers over 10 realistic challenges such as Tower Siege, Battle Bridge, and Warrior Challenge, testing speed, precision, and reflexes. For younger visitors, a children’s play area ensures family-friendly fun. The zone also boasts over 20 food and beverage outlets, providing a diverse culinary experience. Operating hours are from 4:00 pm to 12:00 am on weekdays and until 1:00 am on weekends.
Implications and Impact
The launch of Beast Land underscores Saudi Arabia’s commitment to diversifying its entertainment sector and positioning Riyadh as a must-visit destination. By collaborating with global influencers like MrBeast, the Kingdom is leveraging international partnerships to enhance its appeal to a global audience. This initiative not only boosts tourism but also aligns with broader economic goals, creating jobs and fostering innovation in the entertainment industry.
Vision 2030 Alignment
Beast Land exemplifies Saudi Arabia’s Vision 2030 objectives by expanding the entertainment landscape and contributing to the Kingdom’s transformation into a dynamic, forward-looking society. As part of Riyadh Season 2025, this attraction reinforces the Kingdom’s role as a leader in global tourism and entertainment, driving economic growth and cultural exchange. With each new initiative, Saudi Arabia continues to showcase its ambition and commitment to creating world-class experiences that resonate internationally.