Riyadh is cementing its position as a global tourism powerhouse, welcoming over 19 million visitors last year as the Saudi capital transforms into an international destination that masterfully blends traditional heritage with modern entertainment and cultural experiences. The city’s emergence as a premier tourist hub showcases the remarkable success of Vision 2030’s ambitious tourism development strategy.
Tourism Transformation and Seasonal Appeal
Under the guidance of Vision 2030, Riyadh has undergone an extraordinary metamorphosis, featuring advanced infrastructure, world-class services, and a year-round calendar of diverse events. The city’s pleasant climate, particularly during the fall and winter months, provides an ideal backdrop for outdoor activities and cultural experiences, as confirmed by National Center for Meteorology spokesperson Hussein Al-Qahtani.
The newly announced Saudi Winter 2025 program, revealed by Saudi Tourism Authority spokesperson Abdullah Al-Dakhil, will run through the first quarter of 2026, offering an extensive array of events across multiple destinations including Riyadh, Diriyah, Jeddah, AlUla, The Red Sea, and the Eastern Region.
Cultural Heritage and Modern Entertainment
At the heart of Riyadh’s tourism appeal is the historic Diriyah district, where Diriyah Season Director Ahlam Al-Thunayan oversees a 120-day celebration of Saudi heritage and culture. The season encompasses more than 10 main programs across iconic locations such as At-Turaif and Al-Bujairi, offering authentic experiences that showcase the region’s rich historical legacy.
The success of these initiatives is reflected in the impressive statistics shared by Quality of Life Program Center CEO Khalid Albaker, who reported that the program exceeded expectations in 2024 with over 115 million visitors nationwide and the establishment of 584 entertainment destinations, surpassing the original target by 169%.
Economic Impact and Future Growth
The tourism boom has catalyzed significant economic benefits for the capital, generating new employment opportunities and fostering growth in creative industries. The expansion of e-visa access and the development of high-quality seasonal events have positioned Riyadh as a compelling destination for international travelers.
Vision 2030 Alignment
Riyadh’s transformation into a global tourism hub exemplifies the success of Vision 2030’s strategy to diversify Saudi Arabia’s economy and enhance quality of life. The capital’s ability to attract millions of visitors while preserving its cultural heritage demonstrates the Kingdom’s commitment to sustainable tourism development and its growing influence in the global tourism sector. As these initiatives continue to expand and evolve, Riyadh is poised to further strengthen its position as a leading international destination that offers unique experiences for visitors from around the world.