Saudi Arabia’s capital Riyadh is set to host TOURISE 2025, a groundbreaking global tourism summit that will convene more than 120 international industry leaders and innovators from November 11-13, 2025, at the King Abdulaziz International Conference Center. The inaugural event, organized by the Ministry of Tourism and Saudi Tourism Authority, aims to shape the future trajectory of global tourism over the next five decades.
Context and Background
The launch of TOURISE 2025 represents a significant milestone in Saudi Arabia’s emergence as a global tourism leader. As the first summit of its kind, it demonstrates the Kingdom’s commitment to fostering international dialogue and collaboration in the tourism sector, a key component of its economic diversification strategy under Vision 2030.
The summit’s timing coincides with Saudi Arabia’s rapid transformation of its tourism infrastructure and the growing recognition of the Kingdom as a major player in the global tourism industry.
Summit Structure and Focus Areas
The three-day conference will feature dynamic discussions across two interactive stages, organized around four principal pillars: Bridges and Borders, AI: Disruptive Technology, Driving Delight, and Engineering Tomorrow’s Destinations. These themes reflect the most pressing challenges and opportunities facing the global tourism sector.
Ahmed Al-Khateeb, Minister of Tourism and TOURISE Chair, emphasized the summit’s role as a catalyst for innovation, describing it as “a launchpad for bold ideas and unconventional solutions that elevate the sector to new horizons of growth and development.”
International Impact and Industry Leadership
The summit will bring together an unprecedented assembly of public and private sector leaders, entrepreneurs, and innovators from various fields impacted by tourism’s economic reach. This diverse participation underscores the interconnected nature of modern tourism and its role in driving global economic growth.
Through panel discussions, dialogues, and live interactive experiences, TOURISE 2025 aims to foster meaningful conversations that will help create a more resilient and inclusive tourism ecosystem capable of meeting future challenges.
Vision 2030 Alignment
TOURISE 2025 exemplifies Saudi Arabia’s commitment to Vision 2030’s goals of establishing the Kingdom as a global tourism destination and thought leader. By hosting this landmark event, Saudi Arabia continues to demonstrate its dedication to driving innovation and sustainable growth in the global tourism sector, while positioning itself at the forefront of shaping the industry’s future for the coming decades.