Saudi Arabia’s capital has launched a groundbreaking celebration of Arab women’s creativity and entrepreneurship as ‘Ana Arabia’ opens its doors at VIA Riyadh. The prestigious event, a cornerstone of Riyadh Season 2025, brings together more than 300 women designers and brands from 22 Arab nations across an expansive 12,000-square-meter space.
Enhanced Scale and Scope
Building on the remarkable success of its previous edition, which attracted over 100,000 visitors, Ana Arabia has significantly expanded its footprint this year. The event now hosts 250 diverse stores and features three dedicated pavilions specifically designed to showcase the rich cultural heritage and contemporary innovations from Arab and Gulf countries.
The expansion reflects Saudi Arabia’s growing role as a cultural and creative hub in the region, while providing unprecedented opportunities for Arab women entrepreneurs to showcase their talents on an international stage.
Innovation in Design and Experience
This year’s edition introduces three revolutionary new zones: The Trail, Canopy, and Tropical Bliss. Each zone has been meticulously crafted to create unique and immersive display experiences that enhance visitor engagement and showcase the exhibited works in their best light.
The strategic addition of these themed areas demonstrates the event’s commitment to innovation and excellence in presentation, setting new standards for creative exhibitions in the region.
Growing Regional Impact
The 2025 edition marks a significant milestone with the participation of more than 50 first-time brands, highlighting the event’s growing influence and appeal across the Arab world. This increased participation underscores the rising prominence of women designers in the region’s creative economy and their vital role in shaping the future of Arab design and entrepreneurship.
The diverse representation from 22 countries serves as a testament to Saudi Arabia’s success in fostering cross-cultural collaboration and economic opportunities for women across the Arab world.
Vision 2030 Alignment
Ana Arabia exemplifies Saudi Arabia’s commitment to Vision 2030’s goals of empowering women, diversifying the economy, and establishing the Kingdom as a global cultural and creative hub. By providing a world-class platform for Arab women designers and entrepreneurs, the event contributes to the development of the region’s creative industries while promoting cultural exchange and economic growth across the Arab world.