Saudi Arabia’s sports technology sector received a significant boost as the Saudi Sports for All Federation (SFA) announced the winners of the inaugural ASICS Innovation Pitch competition in Riyadh. The groundbreaking initiative, aimed at fostering digital innovation in the Kingdom’s sports sector, culminated in a prestigious ceremony attended by SFA President Prince Khaled bin Alwaleed bin Talal on October 30, 2025.
Competition Overview and Winners
The competition, which focused on the theme “Sports with Technology,” showcased the Kingdom’s emerging sports technology ecosystem. Amplifai Health secured the first-place position, demonstrating excellence in digital sports innovation. Harwalah Fit and Fitness Storm claimed second and third places respectively, highlighting the depth of talent within Saudi Arabia’s startup community.
Prize Structure and Opportunities
Winners received substantial financial recognition for their innovative solutions, with first place awarded SAR20,000, second place SAR10,000, and third place SAR5,000. Beyond the immediate financial rewards, the competition opened doors for potential investment opportunities through ASICS Ventures, the venture capital arm of the global sports equipment manufacturer.
Strategic Partnership Impact
The collaboration between the SFA and ASICS Corporation represents a significant step in Saudi Arabia’s journey toward technological advancement in sports. This partnership aligns with the Kingdom’s efforts to foster innovation while creating new opportunities for Saudi entrepreneurs in the sports technology sector.
The competition has served as a catalyst for digital transformation in Saudi Arabia’s sports industry, bringing together local talent, international expertise, and investment opportunities. This convergence of resources and expertise positions the Kingdom as an emerging hub for sports technology innovation in the Middle East.
Vision 2030 Alignment
The ASICS Innovation Pitch competition directly supports Saudi Arabia’s Vision 2030 objectives by promoting technological innovation, entrepreneurship, and health-conscious lifestyle choices. By fostering the development of sports technology solutions, the initiative contributes to the Kingdom’s goals of increasing physical activity levels among residents while building a dynamic, knowledge-based economy. The success of this inaugural competition sets a strong foundation for future innovations that will enhance quality of life and promote sustainable economic growth in Saudi Arabia’s sports sector.