Historic Jeddah is set to make a significant appearance at London’s prestigious World Travel Market from November 4-6, 2025, showcasing innovative digital experiences and cultural heritage offerings that highlight Saudi Arabia’s rich historical legacy. The participation, organized under the Ministry of Culture’s guidance, represents a strategic move to position Historic Jeddah as a premier global cultural tourism destination.
Cultural Heritage Meets Digital Innovation
The exhibition marks a transformative moment for Historic Jeddah’s tourism sector, featuring an unprecedented blend of traditional heritage and cutting-edge technology. Visitors to the Saudi pavilion will experience state-of-the-art interactive displays, including a pioneering QR code-based archaeological exhibition that virtually transports viewers to the heart of Historic Jeddah’s most significant sites.
This digital innovation allows international tourism professionals and potential visitors to explore Historic Jeddah’s architectural treasures and rare artifacts through an immersive virtual experience, demonstrating Saudi Arabia’s commitment to preserving its heritage while embracing modern technological solutions.
Historic Routes and Cultural Experiences
A centerpiece of Historic Jeddah’s presentation is the newly developed historic Hajj Route, which encompasses ten carefully preserved archaeological sites that tell the story of Jeddah’s centuries-old role as the gateway to the Two Holy Mosques. Professional guides will lead visitors through this culturally significant journey, offering expert interpretation of the historical narrative.
The exhibition also introduces several new tourism products, including specialized cultural routes that showcase the area’s living heritage, traditional crafts, and architectural marvels. These curated experiences are designed to provide visitors with authentic insights into Saudi Arabia’s rich cultural tapestry.
International Tourism Impact
Historic Jeddah’s presence at the World Travel Market represents a significant step in Saudi Arabia’s broader tourism strategy. The showcase is expected to attract international tour operators, travel industry professionals, and cultural tourism enthusiasts, furthering the Kingdom’s position as a leading global cultural destination.
The innovative presentation format, combining historical authenticity with digital accessibility, demonstrates Saudi Arabia’s capability to offer world-class tourism experiences while preserving its cultural heritage.
Vision 2030 Alignment
This strategic participation aligns perfectly with Saudi Arabia’s Vision 2030 objectives to develop a vibrant tourism sector and share the Kingdom’s cultural wealth with the world. By showcasing Historic Jeddah’s heritage through innovative digital platforms and authentic cultural experiences, Saudi Arabia is advancing its goals of attracting 100 million annual visitors and establishing itself as a global cultural tourism leader, while preserving and celebrating its rich historical legacy for future generations.