The Saudi Tourism Authority (STA) has unveiled an innovative digital platform offering exclusive winter tourism deals in partnership with over 100 private sector entities, marking a significant advancement in the Kingdom’s tourism infrastructure. The Saudi Winter Offers platform, launched on November 1, 2025, will provide comprehensive travel packages and progressive discounts through the first quarter of 2026.
Context and Background
The launch of the Saudi Winter Offers platform represents a strategic move in Saudi Arabia’s broader tourism development initiative. The platform introduces a pioneering ‘multiplying discounts’ model, where visitors can access increasingly attractive rates by bundling various tourism services, including flights, accommodations, and event tickets. This innovative approach aims to encourage longer stays and deeper exploration of the Kingdom’s diverse destinations.
Comprehensive Tourism Offerings
The platform showcases an extensive range of experiences across key Saudi destinations, including the cultural heart of Diriyah, the modern metropolis of Riyadh, the historic coastal city of Jeddah, and the archaeological wonder of AlUla. Additional featured locations include the emerging Red Sea destination, the vibrant Eastern Region, and the culturally rich cities of Qassim, Hail, and Madinah.
Through the centralized booking system on VisitSaudi.com, international and domestic travelers can access exclusive packages that combine accommodation, transportation, and unique experiences, with savings increasing based on the number of services booked.
Economic and Industry Impact
This initiative demonstrates Saudi Arabia’s commitment to developing a robust tourism ecosystem that benefits both visitors and local businesses. By partnering with more than 100 private sector entities, the STA is fostering economic growth while ensuring high-quality service delivery across the tourism value chain.
The platform’s launch coincides with the announcement of an exceptional events schedule, carefully curated to showcase the Kingdom’s diverse cultural, entertainment, and natural attractions throughout the winter season.
Vision 2030 Alignment
The Saudi Winter Offers platform directly supports Vision 2030’s tourism objectives by enhancing the Kingdom’s position as a leading global destination. This digital initiative reflects Saudi Arabia’s commitment to technological innovation, economic diversification, and the development of a world-class tourism sector that provides memorable experiences while preserving the Kingdom’s rich cultural heritage and natural beauty.