DZRT Signs Main Sponsorship Deal with Riyadh Season 2024

The General Entertainment Authority (GEA) of Saudi Arabia has signed a main sponsorship agreement with DZRT, the Kingdom’s leading smoking-cessation brand, for Riyadh Season 2024. The agreement was signed by CEO of Badael Tolga Sezer and CEO of the GEA Eng. Faisal Bafarat, in the presence of Chairman of the GEA Turki Alalshikh. This partnership aims to promote a smoke-free lifestyle across the extensive lineup of events and venues during Riyadh Season, one of the largest entertainment festivals in the Middle East.

Context and Background

DZRT, the first locally manufactured nicotine pouch brand in Saudi Arabia, offers a less harmful alternative to traditional smoking. Produced by Badael using pharma-grade nicotine and high-quality ingredients, DZRT is manufactured in compliance with the highest global safety standards. Riyadh Season, a flagship initiative under the GEA, draws millions of visitors annually and showcases the Kingdom’s cultural and entertainment transformation under Vision 2030.

Key Details

Under the agreement, DZRT will be the main smoking-cessation sponsor, providing smoke-free alternatives at numerous Riyadh Season activities. Tolga Sezer stated: “We are proud to sign this partnership with Riyadh Season, probably the most significant entertainment space in the Middle East, to create a smoke-free experience across many venues, events, and activities. We are grateful to Turki Alalshikh for his invaluable support in building a smoke-free Arabia.” The sponsorship expands DZRT’s reach in promoting healthier choices, directly contributing to improved quality of life goals.

Implications and Impact

This collaboration signals a growing public health focus in Saudi Arabia’s entertainment sector, encouraging healthier behavior among large audiences. By integrating smoking-cessation solutions into major events, the GEA reinforces its commitment to well-being alongside entertainment. Regionally, the partnership sets a precedent for health-oriented sponsorships in large-scale festivals, potentially influencing other Gulf states. Badael aims to help one million people in Saudi Arabia quit smoking by 2028, a target supported by this high-visibility platform.

Vision 2030 Alignment

The DZRT-Riyadh Season sponsorship directly aligns with Saudi Vision 2030 by advancing the quality of life objective, promoting healthier lifestyles, and supporting local manufacturing. As Saudi Arabia diversifies its economy and enhances societal well-being, such partnerships demonstrate the integration of public health initiatives into major entertainment events. This forward-looking collaboration underscores the Kingdom’s commitment to building a smoke-free future while fostering global-standard entertainment experiences.

20 Questions

Q1. What is the DZRT-Riyadh Season 2024 sponsorship agreement?

A1. It is a main sponsorship agreement signed between DZRT, the leading smoking-cessation brand in Saudi Arabia, and the General Entertainment Authority to promote smoke-free alternatives during Riyadh Season 2024.

Q2. Who signed the agreement for DZRT?

A2. Tolga Sezer, CEO of Badael, which manufactures DZRT, signed the agreement on behalf of the company.

Q3. Who represented the General Entertainment Authority in signing the agreement?

A3. Eng. Faisal Bafarat, CEO of the General Entertainment Authority (GEA), signed the agreement.

Q4. Who witnessed the signing of the sponsorship agreement?

A4. Chairman of the General Entertainment Authority, Turki Alalshikh, was present during the signing.

Q5. What is DZRT?

A5. DZRT is the first locally manufactured nicotine pouch brand in Saudi Arabia, offering a less harmful alternative to smoking made from pharma-grade nicotine.

Q6. Where are DZRT products manufactured?

A6. DZRT products are manufactured in Saudi Arabia by Badael.

Q7. What is the goal of Badael regarding smoking cessation?

A7. Badael aims to help one million people in Saudi Arabia quit smoking by 2028.

Q8. How does this sponsorship support Riyadh Season 2024?

A8. It provides smoke-free alternatives at many venues, events, and activities during Riyadh Season, creating a healthier entertainment experience.

Q9. What did Tolga Sezer say about the partnership?

A9. He expressed pride in signing with Riyadh Season, calling it a significant entertainment space, and thanked Turki Alalshikh for supporting a smoke-free Arabia.

Q10. How does the sponsorship align with Vision 2030?

A10. It improves quality of life by promoting healthier lifestyles and supports local manufacturing, both key pillars of Saudi Vision 2030.

Q11. What is the General Entertainment Authority’s role?

A11. The GEA organizes and oversees major entertainment events in Saudi Arabia, including Riyadh Season, to enhance cultural and leisure offerings.

Q12. Is DZRT considered a smoking-cessation product?

A12. Yes, DZRT is positioned as a smoking-cessation brand, offering a less harmful alternative to traditional cigarettes.

Q13. Why is this sponsorship significant for public health?

A13. It integrates health-focused alternatives into a major entertainment event, encouraging large audiences to reduce smoking and adopt safer choices.

Q14. What standards are used for DZRT production?

A14. DZRT is produced in compliance with the highest global quality and safety standards.

Q15. How does this partnership impact the event’s visitors?

A15. Visitors can access smoke-free alternatives at various venues, supporting a healthier experience without disrupting entertainment.

Q16. What is the international significance of this agreement?

A16. It showcases Saudi Arabia’s innovative approach to merging public health initiatives with large-scale entertainment, potentially influencing regional events.

Q17. Who is Turki Alalshikh?

A17. He is the Chairman of the General Entertainment Authority of Saudi Arabia, overseeing major entertainment projects and events.

Q18. What is Badael’s mission?

A18. Badael manufactures DZRT and aims to reduce smoking rates in Saudi Arabia by providing safer alternatives, targeting one million quitters by 2028.

Q19. How does Riyadh Season contribute to Saudi Arabia’s transformation?

A19. Riyadh Season attracts global visitors, boosts tourism, and reflects the Kingdom’s cultural and social modernization under Vision 2030.

Q20. When was the sponsorship agreement signed?

A20. The agreement was signed on October 16, 2024, as reported by the Saudi Press Agency.

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