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  • Ahmed Saleh

Alat appoints Amit Midha as global CEO under royal leadership

Riyadh, February 06, 2024, In a significant move, the Board of Directors of Alat, presided over by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al-Saud, Crown Prince, Prime Minister of the Kingdom of Saudi Arabia, and Chairman of the Board of Directors of the Public Investment Fund (PIF), has officially announced Amit Midha as its new global CEO.

Amit Midha brings a wealth of experience as a global business leader, having played pivotal roles in building and revitalizing businesses across diverse regions such as China, the US, India, and Singapore. Prior to joining Alat, Midha held a key position at Dell Technologies, where he spearheaded the company's expansion across the Asia Pacific and Japan regions, overseeing a multi-billion-dollar enterprise spanning more than 40 countries.

Alat, driven by a vision to advance the technological landscape, stands to capitalize on the burgeoning tech sector in Saudi Arabia, thereby bolstering the nation's capacity to foster investment opportunities. The company is poised to galvanize the private sector while fostering a conducive commercial ecosystem through strategic partnerships with leading global tech manufacturers.

Speaking on his appointment, Amit Midha, the newly appointed Global CEO of Alat, articulated the company's mission to revolutionize the global electronics and advanced industrial sectors by establishing a sustainable manufacturing hub harnessing the Kingdom's abundant solar, wind, and green hydrogen energy resources. Midha emphasized the pivotal role of technology in reshaping business paradigms, leveraging cutting-edge AI technology and Industry 4.0 practices to drive efficiency and sustainability across all facets of operations.

Aligned with its ambitious goals, Alat is steadfast in its commitment to spearhead transformative initiatives in global industries, particularly in electronics and advanced manufacturing, with a keen focus on establishing a world-class manufacturing hub within the Kingdom. Central to its agenda is the delivery of sustainable manufacturing solutions, aimed at assisting international enterprises in mitigating emissions and transitioning towards carbon-neutral production processes.

Crucially, Alat intends to realize its mandate by forging strategic alliances with leading global corporations, fostering a culture of innovation and sustainability, while prioritizing the utilization of clean energy sources.

Rooted in its commitment to innovation and tradition, the name 'Alat,' derived from the word 'machines,' embodies the essence of manufacturing and industrial prowess. The brand's visual identity, with its fusion of traditional Salmani architectural motifs and contemporary design elements, underscores its commitment to modernity and sustainability, positioning Alat as a beacon of progress for future generations.


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