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  • Ahmed Saleh

AlUla Future Culture Summit gathers global leaders, entrepreneurs, artists Feb 25-27

AlUla, February 18, 2024, The eagerly anticipated "AlUla Future Culture Summit" (FCS) is set to welcome approximately 150 leaders, decision-makers, entrepreneurs, and artists from across the globe from February 25 to 27. This gathering aims to tackle critical issues within the cultural sector and strategize ways to bolster it as a driving force for societal advancement and positive evolution in the years to come.

Organized by the Royal Commission for AlUla in collaboration with the Ministry of Culture, the FCS promises a diverse array of discussions, workshops, and interactive presentations. Its overarching goal is to explore innovative strategies for fostering broad participation and creating a profound impact through art, culture, and related industries.

The FCS agenda is structured around three main sessions. The inaugural session, aptly named "The Rich Foundation," is geared towards fostering innovation and revitalization within the cultural sphere. It seeks to delve into the essence of culture and its symbiotic relationship with the environment. Following this, "The Creative Land" session is aimed at facilitating a global shift towards creativity and cross-cultural exchange. Here, discussions will revolve around policies for cultural economic development and support for creative entrepreneurship. Finally, the "Harvest of Impact" session will concentrate on cultivating holistic cultural experiences and community empowerment, examining the global production of culture and its impact on local traditions.

In addition to engaging in thought-provoking discussions, participants will have the opportunity to immerse themselves in the natural and cultural splendor of AlUla. The summit will also feature captivating artistic performances by esteemed figures such as Saudi artist Balqees Alrashed, the Spanish theater ensemble La Fura dels Baus, and the talented Nigerian-British poet and writer Inua Ellams, further enriching the cultural experience of attendees.


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