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  • Sheryll Mericido

Audi Group maintains strong sales trend in first half of 2023

The Audi Group maintained its successful trend in the first half of 2023 after a strong start to the year. The brand group shipped 919,548 Audi, Bentley, and Lamborghini automobiles between January and June. This represents an increase of more than 15.3 percent when compared to the same time last year. Deliveries climbed as sales surged by 14.4% to €34.2 billion, generating an operating profit of €3.4 billion for the group. With nearly a 50% rise to 75,647 vehicle deliveries, the performance of Audi's completely electric models was remarkable, demonstrating that the Four Rings is on the right track with its methodical electrification approach.

Audi Chief Financial Officer Jürgen Rittersberger declares, "Audi has demonstrated a strong financial performance in the first six months and is fully within the target corridor for operating return on sales. This is a very excellent foundation for the future model offensive with more than 20 new models, more than ten of which will be totally electric, despite significant hurdles. The offensive will begin with the Audi Q6 e-tron series, which is the first time e-mobility will originate from Ingolstadt.

Deliveries: Audi brand celebrates its best June of all time

The brand group delivered a total of 919,548 automobiles in the first half of 2023. This represents a notable increase of 15.3 percent as compared to the same period the previous year (797,587 automobiles). The Audi brand continued its upward trend with a notable increase in deliveries (907,111 vehicles) of about 16 percent in the first half of 2023 compared to the first half of 2022. With a total of 182,075 sales, Audi had its best June ever in terms of client deliveries.

The Audi brand is methodically maintaining its upward trajectory for electrified vehicles. the first period

It delivered 75,647 totally electric vehicles in 2023 (H1 2022: 50,033), with the Audi Q4 e-tron.

bringing the most to the cause (+163.7%). This amounts to a growth rate of 51.2 overall.

percent. As a result, 8.2 percent of the brand group's deliveries were electric automobiles.


The first half of 2023 saw a spectacular 26% growth for Audi in the Middle East market, giving it the company's best half-year performance since 2015. This has a major impact on the brand's overall success on a worldwide scale. The development amply supports the Middle East's significance as a flourishing region under Audi's growth strategy.

Audi has also performed exceptionally well in the region in several segments. Notably, A, B, and C segment sedans have excelled, recording a combined YoY gain of 62%. In comparison to the same time last year, the Audi Q5 has experienced an astounding nearly three-digit percentage growth, highlighting its appeal. In the meantime, the e-tron GT is still expanding within our electrification lineup and has seen sales rise by 27% since last year.

Audi has significantly increased its presence and sales in the Middle East, which is a reflection of the region's rising demand for premium cars, particularly with regard to completely electric versions. This accomplishment strengthens Audi's position as the Middle East's top provider of premium mobility and continues its upward trend globally.

Hildegard Wortmann “Strong growth in all sales regions”

Hildegard Wortmann, a representative on the sales and marketing board of management,

"After a very good start to the year, we are ending the first half of 2023 with this," the statement reads.

substantial expansion in each of the main sales regions. Due to a fantastic team effort and practical

excellence, in the first half of 2018, we increased delivery to Audi customers by almost 16%.

The growth of over 50% for our completely electric models in particular demonstrates that we are making progress toward becoming a provider of sustainable premium transportation in 2023.

Strong financial performance in the first half of the year

Thanks to good delivery figures, the brand group also posted strong revenue growth in the first half of 2023. Revenue increased by 14.4 percent to €34,169 (H1 2022: 29,869) million. The share of EU taxonomy-aligned revenue increased once again, reaching 14.9 percent (H12022: 12.3 percent). CFO Jürgen Rittersberger says: “By increasing green revenue in the first half of the year, we once again demonstrated that we are making good progress with the

implementation of our ESG strategy.”

Forecast for 2023 largely confirmed

The Audi Group is still anticipating deliveries of 1.8 to 1.9 million vehicles and revenue of €69 to €72 billion for 2023. The operating return on sales is anticipated to stay within the 9–11% range. The Audi Group anticipates net cash flow to be at the lower end of the expected range of between €4.5 billion and €5.5 billion based on current plans.

The research and development cost ratio is now anticipated to be somewhat over the corridor of 6 to 7 percent due to larger upfront investments in future technologies.

Ambitious program to improve competitiveness

The Audi Group aims to achieve a return on sales of roughly 14% annually by 2030. Audi has started an ambitious performance effort to accomplish this goal. Enhancing product profitability is a major priority, particularly for electric automobiles. Strong revenue positioning is one of the additional methods, notably in terms of after-sales service, price enforcement, and innovative business models.

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