SOPC President Prince Abdulaziz meets IOC President Coventry in Lausanne, discussing Olympic movement sustainability and new ‘Pause and Reflect’ initiative for commercial programs.
Saudi Arabia’s national jiu-jitsu team secures gold and bronze medals at the 2025 World Championships in Bangkok, showcasing the Kingdom’s growing excellence in combat sports.
Saudi Arabia’s U-16 national football team wins the 2025 WAFF U-17 Championship, defeating Lebanon on penalties in Jordan, showcasing the success of youth development programs.
Spain secures gold in Mixed Team Trials at Saudi Arabia’s first-ever UCI Urban Cycling World Championships in Riyadh, featuring 230+ athletes from 40+ countries.
Defending champion Coco Gauff and world number one Aryna Sabalenka claim impressive wins at the WTA Finals Riyadh, highlighting Saudi Arabia’s growing role in global tennis.
Saudi Arabian football teams achieve unprecedented success with four major victories in 55 days, including World Cup qualification and youth championships, showcasing Kingdom’s sporting excellence.
Padel’s rising popularity in Saudi Arabia’s Al-Jouf region reflects growing interest in diverse sports activities, with local associations supporting development through tournaments and training.
Young Saudi tour guides are revolutionizing tourism in Jazan through specialized programs that showcase the region’s rich maritime, mountain, and rural heritage to international visitors.
TOURISE and Globant unveil groundbreaking white paper on Agentic Tourism, positioning Saudi Arabia at the forefront of AI-driven tourism innovation and transformation.
Saudi Arabia’s GEA launches Entertainment Innovations program offering $1M+ in support to transform creative concepts into sustainable projects in the entertainment sector.