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  • Ahmed Saleh

Diriyah Company partners with CBX for 2024 Diriyah E-Prix event

CBX, the organizer of the 2024 Diriyah E-Prix, is thrilled to announce Diriyah Company as a partner for the upcoming Formula E Diriyah E-Prix, scheduled for January 26th and 27th. These rounds, comprising the second and third legs of the ABB FIA Formula E World Championship, promise a captivating experience for thousands of fans, with 22 world-class Formula E drivers navigating the fastest, lightest, most powerful, and efficient electric race cars around the UNESCO world heritage site at night. Tickets for the Diriyah E-Prix are currently available at

Jerry Inzerillo, Group CEO of Diriyah Company, expressed excitement about sponsoring and hosting the Diriyah E-Prix for the sixth consecutive year, highlighting Diriyah's dedication to accelerating adoption and inspiring change in sustainable practices. Through Diriyah Season, Inzerillo anticipates showcasing the city as a hub for world-class events, a venue for authentic cultural experiences, and a celebration of Najdi heritage and hospitality.

Carlo Boutagy, Founder and CEO of CBX, welcomed Diriyah Company as a partner for the 2024 Diriyah E-Prix, reflecting on the project's evolution over the past five years. He emphasized the significance of the stunning Bujairi Terrace as a backdrop to the race, rich in the Kingdom's history and culture. Boutagy expressed pride in witnessing the development, including the recent sale of the first residential properties in Diriyah, and extended an invitation to the Formula E community to explore the beauty of Diriyah during their visit.

Nacho Calcedo, Formula E Event Director for the 2024 Diriyah E-Prix, conveyed pride in returning to Diriyah for the sixth time, emphasizing the unparalleled speed, performance, and excitement that electric racing delivers against the backdrop of Diriyah's heritage, history, and culture. Calcedo underscored the iconic and picturesque nature of the race, coupled with captivating entertainment and fan experiences.

The double-header races are part of Diriyah Season 23/24, presented by Diriyah Company in collaboration with Diriyah Gate Development Authority. This season offers a diverse array of events and experiences designed to bring Diriyah's heritage and culture to life. Visitors can expect a blend of arts and culture, live performances, and experiential activities, showcasing nearly six hundred years of history and heritage in an engaging and entertaining manner.

Diriyah Season aims to satisfy cultural curiosity through a calendar of events catering to diverse interests, including the return of 'Layali Diriyah,' immersive art installations, culinary experiences, and outdoor activities like horseback riding, camping, and stargazing. The theme for this year honors Diriyah's origin story and celebrates Al Awja, symbolizing unity for Saudis to come together and celebrate their shared culture and identity.

Founded in 2023, Diriyah Company is a dynamic mixed-use developer redefining urban planning to transform Saudi Arabia's historic birthplace into a vibrant new capital of culture, entertainment, education, and the arts. At its core lies the UNESCO World Heritage site of At-Turaif, connecting the Kingdom's past, present, and future.

The Diriyah E-Prix race weekend aligns with Saudi Arabia's investment in sports as part of its Vision 2030 cultural transformation, aiming to inspire active and healthy lives among its people. This investment has led to a 48% increase in weekly sports participation and a rise in Saudi-based sports federations from 32 in 2015 to 97 today.

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