The Al Madinah Region Development Authority has announced its participation in the World Travel Market (WTM) 2025, representing one of Saudi Arabia’s most historically significant cities at the prestigious global tourism event in London from November 4-6. The authority will showcase Madinah’s cultural and tourism offerings as part of the Saudi pavilion, organized by the Saudi Tourism Authority.
Strategic Tourism Presence
The participation marks a significant step in promoting Madinah’s position as a premier global destination, leveraging its unique combination of spiritual significance, cultural heritage, and modern tourism infrastructure. The authority’s presence at WTM 2025 reflects Saudi Arabia’s growing influence in the international tourism sector and its commitment to sharing the city’s rich historical narrative with a global audience.
As one of the world’s most important religious and cultural destinations, Madinah’s representation at WTM 2025 underscores its evolving role in Saudi Arabia’s tourism ecosystem. The city welcomes millions of visitors annually, combining its sacred status with expanding cultural and hospitality offerings.
Cultural and Tourism Offerings
During the three-day event, the Al Madinah Region Development Authority will highlight the city’s comprehensive tourism experiences, showcasing both its spiritual heritage and modern developments. Visitors to the Saudi pavilion will discover Madinah’s unique blend of historical sites, cultural attractions, and world-class hospitality facilities that cater to diverse international travelers.
The exhibition will feature presentations on Madinah’s major development projects, including its expanding hospitality infrastructure, cultural preservation initiatives, and smart city implementations that enhance the visitor experience while preserving the city’s authentic character.
International Impact and Opportunities
The World Travel Market serves as a crucial platform for connecting with global tourism stakeholders, investors, and industry leaders. Madinah’s participation provides an opportunity to forge new partnerships and showcase investment opportunities in the city’s growing tourism sector.
The event, which attracts thousands of tourism professionals and decision-makers from around the world, enables Madinah to highlight its potential as a sustainable tourism destination that balances spiritual significance with modern visitor experiences.
Vision 2030 Alignment
Madinah’s participation in WTM 2025 directly supports Saudi Arabia’s Vision 2030 objectives of developing a thriving tourism sector and establishing the Kingdom as a leading global destination. The city’s development strategy aligns with national goals to increase tourism’s contribution to GDP, create employment opportunities, and enhance the Kingdom’s cultural exchange with the world, while maintaining its position as a center of Islamic heritage and spirituality.