Riyadh, December 1, 2025 — The Saudi Media Forum 2026 has announced the second edition of the Media Innovation Bootcamp (Saudi MIB), with PCG appointed as Innovation Partner, according to the Saudi Press Agency. The initiative aims to deepen integration between the media sector and modern technologies, reflecting the rapid transformation underway across the Kingdom’s media landscape and reinforcing the sector’s role in the national economy.
Saudi MIB is a flagship forum initiative designed as a media business incubator and accelerator, offering a structured pathway for talent to develop high-quality projects through guided training and hands-on application. As Innovation Partner, PCG will oversee operational delivery and program organization to ensure an effective training model that translates the camp’s stated objectives into concrete support for media innovation and commercially viable outcomes.
The program’s design reflects Saudi Arabia’s broader shift toward a technology-enabled, skills-driven media ecosystem. By combining practical learning with targeted mentorship, the bootcamp supports participants in shaping prototypes, testing content concepts, and aligning their ideas with real-world industry requirements. This approach is intended to accelerate the journey from concept to market-ready media products and services while cultivating a culture of innovation across newsrooms, production houses, and digital platforms.
The initiative arrives at a time of sustained momentum in the Kingdom’s media sector, which has benefited from upgraded digital infrastructure, expanding creative industries, and growing audience demand across multiple formats and platforms. By nurturing new entrants and advancing capabilities among emerging professionals, Saudi MIB complements national efforts to build a diversified, globally connected media market that engages international partners and serves multilingual audiences.
For global media companies, technology providers, and academic institutions, the bootcamp signals clear opportunities for collaboration with the Kingdom’s innovation agenda. The program’s incubation and acceleration components create a structured interface for knowledge exchange, co-development of tools and formats, and potential pathways for joint ventures that can extend the reach of Saudi-created content into regional and international markets.
PCG’s role as Innovation Partner underscores the Forum’s emphasis on execution quality, program coherence, and measurable outcomes. According to the Saudi Press Agency, PCG will steward operations and the training framework to ensure that the curriculum, mentorship, and evaluation mechanisms are calibrated to industry needs. That focus is expected to enhance consistency across training modules and enable participants to translate learning into practical projects capable of attracting investment or strategic partnerships.
By positioning the bootcamp as both an incubator and accelerator, organizers are aligning with best practices in entrepreneurial development: setting clear milestones, facilitating access to expert guidance, and encouraging iterative, data-driven improvements to project design. This structure supports a broad range of media innovators—from early-career professionals to teams developing new content formats or digital products—while maintaining a clear emphasis on quality, audience relevance, and operational viability.
The Saudi Media Forum has consistently presented a platform for sector dialogue, professional development, and international engagement, and the 2026 edition continues that trajectory through targeted initiatives like Saudi MIB. While specific program details, timelines, and participation criteria will be announced through official channels, the Forum’s stated objectives reinforce a commitment to responsible innovation, elevated professional standards, and the careful integration of emerging technologies into newsroom workflows and creative production.
As Saudi Arabia prioritizes human capital development, digital skills, and creative entrepreneurship, Saudi MIB provides a practical mechanism to translate those priorities into outcomes that strengthen the media value chain—from concept ideation and content creation to audience analytics and sustainable monetization. The Kingdom’s approach underscores confidence in the sector’s potential to contribute to economic diversification, enhance global cultural exchange, and amplify the country’s voice in international media markets.
In line with Vision 2030, the second edition of Saudi MIB demonstrates the Kingdom’s forward-looking strategy to develop world-class media capabilities, empower youth and talent, and position Riyadh as a regional hub for innovation. By connecting training to tangible industry needs and fostering strategic partnerships, the initiative supports long-term economic diversification, advances the creative economy, and strengthens Saudi Arabia’s role as a trusted, collaborative partner in the global media landscape.