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  • Ahmed Saleh

Lexus partners with Diriyah Contemporary Art Biennale, enhancing Saudi cultural scene

Lexus, as the official partner of the 2024 Diriyah Contemporary Art Biennale, signifies a significant cultural collaboration within the Kingdom of Saudi Arabia. Organized by the "Diriyah Biennale Foundation," this partnership underscores Lexus' dedication to supporting cultural and artistic endeavors, reflecting the company's commitment to enhancing cultural, artistic, and social aspects within the Kingdom.

The 2024 Diriyah Biennale, themed "After the Rain," aims to serve as a leading creative platform embodying an artistic vision inspired by transformation and discovery. Scheduled to commence on February 20, 2024, in the Jax neighborhood of Diriyah, the biennale will showcase 177 artworks by 100 artists from 40 countries across six art exhibitions. These exhibitions will be complemented by numerous outdoor art spaces and a series of artistic and cultural events, including lectures and workshops tailored for art enthusiasts, as well as exhibitions featuring prominent local artists.

The 2024 Diriyah Biennale is anticipated to further elevate Saudi Arabia's global standing as a key regional and international cultural center, capturing a historic moment in enhancing global artistic and cultural dialogue while strengthening bonds among cultural and creative communities within the Kingdom.

Commenting on Lexus' participation in the 2024 Biennale, Mazin Ghazi Jameel, Executive Marketing Director in the Kingdom, expressed delight at the opportunity to partake in the event. He emphasized the successful partnership between Abdul Latif Jameel for Lexus and the Diriyah Biennale Foundation in advancing cultural, artistic, and social initiatives in the Kingdom. Jameel noted that Lexus' involvement aligns with the company's plans to support quality of life initiatives outlined in Saudi Vision 2030. It serves as a pioneering creative platform that raises awareness of the flourishing cultural scene in the Kingdom and highlights the cultural and artistic movement through a diverse array of unique events and experiences.

The Diriyah Biennale was established in 2020 by the Saudi Ministry of Culture to foster global dialogue among artistic communities in the Kingdom. In a short period, it has made a remarkable impact on the art scene in Saudi Arabia through significant art events, including the inaugural Diriyah Contemporary Art Biennale in 2021-2022 and the Islamic Arts Biennale 2023 in Jeddah.

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