Zain KSA partners with LIV Golf for Jeddah tournament
Zain KSA, the leading telecommunications and digital services provider in Saudi Arabia, has entered into a partnership agreement with LIV Golf to become the official telecommunications partner for the highly anticipated LIV Golf Jeddah tournament. This groundbreaking event is scheduled to be held from October 13-15 at King Abdullah Economic City and will feature 12 teams consisting of 48 elite golfers from around the world. The tournament promises to bring innovation to the global golfing landscape with a new format and a remarkable prize pool of up to $25 million.
Rayan bin Abdullah Al-Turki, Zain KSA's Corporate Communication Officer, expressed the company's enthusiasm for sponsoring LIV Golf Jeddah. He highlighted that Zain KSA is proud to provide advanced digital infrastructure and services for this prestigious sporting event, featuring some of the biggest names in golf. This partnership emphasizes Zain KSA's commitment to delivering top-tier technology to engage with LIV Golf's global audience.
The collaboration with the global LIV Golf series, supported by the Public Investment Fund, aligns perfectly with Zain KSA's strategic vision to position Saudi Arabia as a leading global sports hub. This aligns with the objectives of Saudi Vision 2030, which aims to enhance the quality of life and promote a vibrant society with healthy and fulfilling lifestyles. The partnership marks a significant milestone, reflecting the growing popularity of golf in the Kingdom. In 2022, golf saw a surge in interest, with 50,000 new enthusiasts taking up the sport. This aligns with Saudi Arabia's plans to construct 17 new golf courses and invest around $3 billion in the local golfing infrastructure.