Saturday, September 19, 2026
Tourism

Hadiyah Launches Services for 9.8 Million Pilgrims

Hadiyah Launches Services for 9.8 Million Pilgrims

The Haji and Mu’tamer’s Gift Charity Association, known as Hadiyah, has launched a comprehensive suite of programs and projects to assist pilgrims throughout their journey, aiming to serve more than 9.8 million Hajj and Umrah pilgrims and visitors during the current season. The initiative, announced from Makkah, reflects Saudi Arabia’s unwavering commitment to facilitating the spiritual journey of millions of Muslims from around the world. Operating from the first day of Dhu al-Qa’dah until mid-Muharram, Hadiyah’s efforts span more than 266 contact points, including airports, land crossings, seaports, and key locations in Makkah, Madinah, and the holy sites of Arafat, Muzdalifah, and Mina.

Context and Background

Saudi Arabia has long been dedicated to serving pilgrims, a responsibility rooted in its role as the custodian of the Two Holy Mosques. The Haji and Mu’tamer’s Gift Charity Association, a charitable organization established to enhance the pilgrimage experience, operates under the guidance of the Ministry of Hajj and Umrah. Hadiyah’s mission aligns with the Kingdom’s broader efforts to provide world-class services to Hajj and Umrah pilgrims, ensuring their journey is safe, comfortable, and spiritually fulfilling.

The association’s work is part of a larger national framework that leverages the contributions of various government agencies and charitable organizations. By engaging with pilgrims at every stage, from arrival to departure, Hadiyah aims to embody the generous hospitality for which Saudi Arabia is renowned. This year, the association’s target of serving over 9.8 million pilgrims underscores the scale and significance of its operations.

Key Details

Hadiyah CEO Turki Al Hetershi outlined the association’s multifaceted approach, which includes translation services, on-site guidance, reminders of the Prophet’s Sunnah, and the provision of food and water. Pilgrims will receive light and cooked meals, as well as Zamzam water bottles, ensuring their physical needs are met. In addition, the association offers hospitality services, receiving pilgrims and hosting them at its offices and headquarters, where they are served traditional Saudi coffee.

Beyond these core services, Hadiyah introduces innovative products and facilitates the execution of rituals such as kaffara (expiation) and other authorized charitable acts on behalf of the pilgrims. This holistic support system not only assists pilgrims in performing their rituals correctly but also enriches their overall experience, allowing them to focus on their spiritual journey.

The association’s contact points include transportation centers affiliated with the Ministry of Hajj and Umrah and airports, ensuring a seamless transition for pilgrims as they move between locations. The presence of Hadiyah staff at these strategic points provides reassurance and practical assistance, particularly for those who may be unfamiliar with the local environment or the rituals.

Implications and Impact

The scale of Hadiyah’s operations reflects Saudi Arabia’s capacity to manage large-scale religious tourism effectively. Serving nearly 10 million pilgrims requires meticulous planning, coordination, and resources. The association’s efforts contribute to the smooth flow of pilgrims across the Kingdom, minimizing potential disruptions and enhancing the overall pilgrimage experience. For international visitors, the services provided by Hadiyah demonstrate the Kingdom’s hospitality and its dedication to fulfilling its religious obligations.

Moreover, Hadiyah’s work has broader implications for Saudi Arabia’s image on the global stage. By facilitating the pilgrimage with compassion and efficiency, the Kingdom reinforces its role as a leader in serving the Muslim world. This, in turn, supports Saudi Arabia’s diplomatic and soft power objectives, as pilgrims return home with positive impressions of their journey and the country.

Vision 2030 Alignment

The Hadiyah initiative is closely aligned with Saudi Vision 2030, which seeks to enhance the quality of life for citizens and visitors alike, diversify the economy, and promote the Kingdom as a premier destination for religious tourism. By investing in services that improve the pilgrimage experience, Saudi Arabia not only fulfills a sacred duty but also stimulates economic activity in sectors such as hospitality, transportation, and retail. As the Kingdom continues to welcome increasing numbers of pilgrims, Hadiyah’s role will remain vital in ensuring that the Hajj and Umrah experience remains safe, spiritual, and memorable for all.

20 Questions

Q1. What is the Haji and Mu’tamer’s Gift Charity Association?

A1. It is a charitable organization known as Hadiyah that provides comprehensive services to Hajj and Umrah pilgrims, aiming to enhance their spiritual journey and overall experience in Saudi Arabia.

Q2. How many pilgrims does Hadiyah aim to serve this year?

A2. Hadiyah aims to serve more than 9.8 million Hajj and Umrah pilgrims and visitors during the current season, which runs from the first day of Dhu al-Qa’dah until mid-Muharram.

Q3. At how many contact points does Hadiyah operate?

A3. Hadiyah operates at more than 266 contact points across airports, land crossings, seaports, and key locations in Makkah, Madinah, and the holy sites of Arafat, Muzdalifah, and Mina.

Q4. What types of services does Hadiyah provide?

A4. Services include translation, on-site guidance, reminders of the Prophet’s Sunnah, food and water distribution, hospitality, and assistance with rituals such as kaffara and other charitable acts.

Q5. Who is the CEO of Hadiyah?

A5. Turki Al Hetershi serves as the CEO of the Haji and Mu’tamer’s Gift Charity Association, leading its efforts to support pilgrims throughout their journey.

Q6. What food and beverages are offered to pilgrims?

A6. Hadiyah provides light and cooked meals as well as Zamzam water bottles to pilgrims, ensuring they are nourished and hydrated during their pilgrimage.

Q7. How does Hadiyah assist with rituals?

A7. The association facilitates the execution of rituals such as kaffara and other authorized charitable acts on behalf of the pilgrims, helping them fulfill their religious obligations correctly.

Q8. What is the significance of the 266 contact points?

A8. These contact points ensure that pilgrims receive assistance at every stage of their journey, from arrival at airports and border crossings to their time in the holy sites.

Q9. How does Hadiyah contribute to the Saudi Vision 2030?

A9. Hadiyah supports Vision 2030 by enhancing the pilgrimage experience, promoting religious tourism, and stimulating economic activity in sectors like hospitality and transportation.

Q10. When does Hadiyah’s service period begin and end?

A10. The service period starts on the first day of Dhu al-Qa’dah and continues until mid-Muharram of the new year, covering the peak Hajj and Umrah seasons.

Q11. What is the role of the Ministry of Hajj and Umrah?

A11. The Ministry of Hajj and Umrah oversees pilgrimage affairs and collaborates with organizations like Hadiyah to ensure pilgrims receive necessary services and support throughout their stay.

Q12. How does Hadiyah welcome pilgrims?

A12. Hadiyah receives pilgrims at its offices and headquarters, offering traditional Saudi coffee and hospitality, reflecting the Kingdom’s renowned generosity and warmth.

Q13. What innovative products does Hadiyah introduce?

A13. Hadiyah introduces innovative and creative products designed to assist pilgrims, though specific details are not provided, these likely include items that enhance comfort and spiritual engagement.

Q14. Why is translation service important?

A14. Translation helps non-Arabic speaking pilgrims understand rituals, navigate locations, and communicate effectively, ensuring a smoother and more meaningful pilgrimage experience.

Q15. How does Hadiyah support pilgrims at departure points?

A15. Hadiyah extends services to departure points, including transportation centers affiliated with the Ministry of Hajj and Umrah and airports, assisting pilgrims as they conclude their journey.

Q16. What is the significance of serving Zamzam water?

A16. Zamzam water is sacred to Muslims, and providing it to pilgrims allows them to partake in a blessed tradition, enhancing their spiritual connection and physical well-being.

Q17. How does Hadiyah’s work impact Saudi Arabia’s global image?

A17. By facilitating the pilgrimage with efficiency and compassion, Hadiyah showcases Saudi Arabia’s dedication to serving Muslims worldwide, bolstering the Kingdom’s soft power and international standing.

Q18. What is kaffara, and how does Hadiyah assist with it?

A18. Kaffara is an expiation for certain religious violations. Hadiyah facilitates its execution on behalf of pilgrims, ensuring rituals are performed correctly and easing the burden on pilgrims.

Q19. How does Hadiyah coordinate with other Saudi agencies?

A19. Hadiyah collaborates with entities like the Ministry of Hajj and Umrah to integrate its services seamlessly, ensuring pilgrims receive comprehensive support from arrival to departure.

Q20. What does Hadiyah’s initiative signify for future Hajj seasons?

A20. It sets a benchmark for large-scale pilgrim services, demonstrating Saudi Arabia’s capacity to innovate and expand support, which will benefit future seasons and millions more pilgrims.


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