The International Falcon Production Farms Auction continues to strengthen its position year after year as a global economic and social gathering that brings together producers and falconers from around the world, according to French farm owner Philippe Hertel. In remarks released via official Saudi channels during the 2026 edition of the auction, Hertel said the event’s ongoing development has made it a major international occasion that he is keen to attend every year.
Context and Background
The International Falcon Production Farms Auction 2026 is organized by the National Center for Falcons at its headquarters in Malham, north of Riyadh. It runs until August 25, spanning 21 days, and welcomes leading local and international falcon production farms. Now in its latest edition, the auction has become a specialist platform that connects farms, falconers, and buyers in a fully integrated regulatory environment.
Key Details
Hertel, who owns a French falcon production farm, said his current participation is his sixth since the auction launched. He praised the efforts and facilities provided by the National Center for Falcons, noting that the auction’s integrated organization has enhanced its international presence and attracted producers, falconers, and buyers from various countries. “The sales volume reflects the strength of the market and the confidence the auction enjoys,” he said, adding that participation gains are not limited to the commercial side, but extend to building human, social, and professional relationships. He noted that he has formed many friendships with Saudi falconers and leaves each year with material and social returns.
Implications and Impact
The auction offers a specialized environment where farms display their production in equipped pavilions and take part in direct competitive auctions, giving buyers diverse options of distinguished breeds and production. Hertel said the event has become a global destination for falcon enthusiasts, allowing them to exchange expertise and experiences, which contributes to developing the falcon production system and raising its standards, in addition to marketing and commercial opportunities for participating farms.
Vision 2030 Alignment
The International Falcon Production Farms Auction reflects Saudi Arabia’s commitment to preserving cultural heritage while advancing economic diversification under Vision 2030. By hosting a world-class platform that attracts international producers and buyers, the Kingdom reinforces its role as a global hub for falconry, a sport and tradition deeply rooted in Saudi identity. The event also supports tourism, trade, and cultural exchange, aligning with Vision 2030 goals to enhance quality of life and strengthen Saudi Arabia’s global engagement.
20 Questions
Q1. What is the International Falcon Production Farms Auction?
A1. It is a specialized auction organized by the National Center for Falcons in Malham, north of Riyadh, bringing together falcon production farms, falconers, and buyers from around the world to display and sell falcons.
Q2. Who is Philippe Hertel?
A2. Philippe Hertel is a French owner of a falcon production farm who has participated in the International Falcon Production Farms Auction six times since it began, praising its organization and global reach.
Q3. How many days does the 2026 auction last?
A3. The 2026 auction runs for 21 days, starting in early August and continuing until August 25, according to the National Center for Falcons.
Q4. Where is the auction held?
A4. The auction is held at the headquarters of the National Center for Falcons in Malham, located north of Riyadh, the capital of Saudi Arabia.
Q5. What did Hertel say about the auction’s development?
A5. Hertel said the auction continues to strengthen its position year after year as a global economic and social gathering, and its ongoing development makes it an event he is keen to attend annually.
Q6. What facilities does the National Center for Falcons provide?
A6. The center provides integrated organization and facilities for farms and participants, which has enhanced the auction’s international presence and attracted producers, falconers, and buyers from various countries.
Q7. What are the benefits of participating beyond commercial gains?
A7. Participants build human, social, and professional relationships. Hertel noted he has formed many friendships with Saudi falconers and leaves each year with both material and social returns.
Q8. What does the sales volume indicate?
A8. According to Hertel, the sales volume reflects the strength of the market and the confidence that the auction enjoys among producers, falconers, and buyers internationally.
Q9. What opportunities does the auction offer to farms?
A9. It offers marketing and commercial opportunities, allowing farms to display their production in equipped pavilions and participate in direct competitive auctions with diverse breeds.
Q10. How does the auction contribute to falcon production?
A10. It allows enthusiasts to exchange expertise and experiences, which helps develop the falcon production system and raise its standards, according to Hertel.
Q11. Who organizes the International Falcon Production Farms Auction?
A11. The auction is organized by the National Center for Falcons, a Saudi entity dedicated to falconry affairs, at its headquarters in Malham, north of Riyadh.
Q12. What is the significance of the auction for Saudi Arabia?
A12. It reinforces Saudi Arabia’s role as a global hub for falconry, supports cultural heritage, and aligns with Vision 2030 goals for economic diversification and international engagement.
Q13. How many times has Hertel participated?
A13. Hertel said his current participation is his sixth since the auction launched, demonstrating his ongoing commitment to the event and its value for international producers.
Q14. What types of participants attend the auction?
A14. The auction brings together elite local and international falcon production farms, falconers, and buyers, creating a diverse and competitive environment for trade and exchange.
Q15. What did Hertel say about Saudi falconers?
A15. Hertel said he has formed many friendships with Saudi falconers over his years of participation, highlighting the social and human dimension of the auction beyond business.
Q16. What makes the auction a global destination?
A16. It gathers falcon enthusiasts from various countries, offers a platform for exchanging expertise, and provides marketing and commercial opportunities, making it a global destination for falconry.
Q17. How does the auction support Vision 2030?
A17. It supports tourism, trade, and cultural exchange while preserving heritage, aligning with Vision 2030 goals to enhance quality of life and strengthen Saudi Arabia’s global role.
Q18. What is the role of the National Center for Falcons?
A18. The center organizes the auction, provides facilities for farms and participants, and works to enhance the event’s international presence and attract global participation.
Q19. What breeds are available at the auction?
A19. The auction offers diverse options of distinguished breeds and production from participating local and international farms, giving buyers a wide range of choices.
Q20. Why is the auction considered an economic and social gathering?
A20. It combines commercial activities like sales and auctions with social and professional networking, bringing together producers and falconers from around the world in a unique global forum.
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