Makkah is where the Ministry of Hajj and Umrah received the Artificial Intelligence (AI) Ethics Label for its Nusuk AI service. The label was issued by the Saudi Data and AI Authority (SDAIA).
According to SPA, the recognition acknowledges the ministry’s implementation of AI ethics principles, governance, and the responsible use of advanced technologies. These efforts align with the Pilgrim Experience Program and Saudi Vision 2030 to enhance digital services for pilgrims.
Nusuk AI operates as a digital assistant within the Nusuk application, providing information on Hajj, Umrah, and visits. It answers religious inquiries using a knowledge base of common questions and fatwas from official sources.
The service supports voice interaction in more than 180 languages. Since its launch, it has recorded over one million uses and benefited more than 320,000 users. In the past month alone, the system handled more than 475,000 questions and responses.
The broader Nusuk digital ecosystem serves more than 51 million users from over 190 countries, offering more than 130 services in over 20 languages.
What is the Nusuk AI service and how does it assist pilgrims? Nusuk AI is a digital assistant integrated into the Nusuk application that guides pilgrims to relevant services and provides information on Hajj, Umrah, and visits. It utilizes official sources and a knowledge base of common questions and fatwas to respond to religious inquiries, serving as a digital companion for Muslims globally.
What are the usage statistics for the Nusuk AI service? The service has benefited more than 320,000 users and recorded over one million uses since its launch. Additionally, the system handled more than 475,000 questions and responses during the past month, supporting voice interaction in more than 180 languages.
What is the purpose of the AI Ethics Label issued by SDAIA? The AI Ethics Label is awarded by the Saudi Data and AI Authority to public and private sector organizations to encourage compliance with AI ethics principles. It aims to promote the optimal application of AI products and encourage mature standards and ethical practices in the development of AI systems.
How does the Nusuk digital ecosystem compare to the Nusuk AI service? While Nusuk AI is a specific digital assistant, the overall Nusuk digital ecosystem is broader, offering more than 130 services. The ecosystem supports over 20 languages and serves more than 51 million users across more than 190 countries.